Digital marketing Lead (Minimum 5 Years experience)

ROGERSOFT; Ernakulam; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Infopark is seeking a Digital Marketing Lead with minimum 5 years of hands-on experience to plan and execute comprehensive digital marketing strategies. The role focuses on performance marketing, lead generation, and brand building across multiple digital channels.

You will drive campaigns across Google/Meta Ads, optimize SEO/SEM, manage content and social media, and leverage marketing automation tools to boost ROI.

Qualifications

• Strong experience in Google Ads, Facebook/Instagram Ads and PPC campaigns.
• Solid SEO knowledge including keyword research and on-page/off-page optimization.
• Experience with Google Analytics and Google Tag Manager.
• Knowledge of lead generation and conversion optimization strategies.
• Familiarity with marketing tools like SEMrush, Ahrefs, HubSpot, Mailchimp.
• Good understanding of content marketing and social media strategies.
• Basic HTML/CSS knowledge is a plus.
• AI knowledge is a must.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across Google Ads and Meta Ads.
• Manage SEO/SEM activities to improve website visibility and rankings.
• Generate quality leads through paid and organic channels.
• Monitor campaign performance and provide actionable insights.
• Manage social media platforms and create engaging content strategies.
• Coordinate with design and content teams for campaign creatives.
• Handle email marketing and marketing automation campaigns.
• Track ROI using Google Analytics and dashboards.
• Stay updated with the latest digital marketing trends and tools.

Job description

Digital marketing Lead (Minimum 5 Years experience)

Job Summary: We are seeking an experienced and results-driven Digital Marketing Executive with at least 5 years of hands-on experience in planning and executing digital marketing strategies. The ideal candidate should be proficient in performance marketing, lead generation, and brand building across multiple digital channels.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other platforms
• Manage SEO/SEM activities to improve website visibility and rankings
• AI knowledge is must.
• Generate quality leads through paid and organic channels
• Monitor campaign performance and provide actionable insights
• Manage social media platforms and create engaging content strategies
• Coordinate with design and content teams for campaign creatives
• Handle email marketing and marketing automation campaigns
• Track and report ROI using tools like Google Analytics and other dashboards
• Stay updated with the latest digital marketing trends and tools

Required Skills

• Strong experience in Google Ads, Facebook/Instagram Ads, and PPC campaigns
• Solid understanding of SEO, keyword research, and on-page/off-page optimization
• Experience with Google Analytics, Google Tag Manager
• Knowledge of lead generation and conversion optimization strategies
• Familiarity with marketing tools (SEMrush, Ahrefs, HubSpot, Mailchimp, etc.)
• Good understanding of content marketing and social media strategies
• Basic knowledge of HTML/CSS is a plus

Preferred Qualifications

• Experience in handling budget planning and campaign scaling
• Exposure to B2B marketing or IT/training industry (preferred)
• Certification in Google Ads or Digital Marketing is an added advantage

Soft Skills

• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to manage multiple campaigns and meet deadlines
• Creative thinking with attention to detail