Digital Marketing Executive

Multiplier AI; Hyderabad; On-site; INR 500,000 - 900,000; Full time

Job summary

Multiplier AI in Hyderabad, India is seeking a Digital Marketing Executive with 2-3 years hands-on experience in Google Ads and Meta Ads to plan, execute and optimise paid campaigns for lead generation.

The role requires managing search and social campaigns, tracking with GA4/GTM, and delivering weekly performance reports.

Qualifications

• Experience planning, executing and optimising Google Search campaigns for lead generation.
• Hands-on experience in managing paid campaigns with clear lead-generation objectives.
• Strong knowledge of Google Ads Manager and Meta Ads Manager.
• Familiarity with keyword research, audience targeting, bidding strategies and conversion tracking.
• Experience using GA4, Google Tag Manager, Meta Pixel and Conversions API for tracking.
• Proven ability to analyse metrics and optimise CPL, CTR, CPC and ROAS.

Responsibilities

• Plan, set up and manage Google Search campaigns focused on lead generation.
• Conduct keyword research, manage match types, negative keywords and ad group structures.
• Create and optimise Responsive Search Ads and ad extensions/assets.
• Manage bidding strategies, daily budgets and campaign performance.
• Set up and monitor conversion tracking using GA4 and Google Tag Manager.
• Optimise campaigns to improve Cost Per Lead (CPL) and lead quality.
• Plan and manage Meta Ads campaigns focused on lead generation.
• Run Instant Form and website lead generation campaigns.
• Build and manage custom, lookalike and interest-based audiences.
• Coordinate with the design team for ad creatives and copywriting.
• Conduct creative A/B testing and optimise campaign performance.
• Monitor CPL, lead quality, frequency and creative fatigue.
• Work with Meta Pixel and Conversions API for tracking and optimisation.
• Monitor campaign performance across Google and Meta platforms.
• Analyse metrics such as CPL, CTR, CPC, Conversion Rate and ROAS.
• Optimise advertising budgets and campaigns to achieve business objectives.
• Prepare weekly and monthly performance reports.

Skills

Google Ads

Meta Ads

Lead generation

Keyword research

Campaign optimization

GA4

Google Tag Manager

A/B testing

Analytics

Tools

GA4

Google Tag Manager

Meta Pixel

Conversions API

Job description

Digital Marketing Executive (2-3 Years)

Job Description

We are looking for a skilled and performance-driven Performance/Digital Marketing Executive with hands-on experience in Google Ads and Meta Ads to plan, execute and optimise paid advertising campaigns, primarily focused on lead generation.

Key Responsibilities

Google Ads (Search Campaigns)

• Plan, set up and manage Google Search campaigns focused on lead generation.
• Conduct keyword research, manage match types, negative keywords and ad group structures.
• Create and optimise Responsive Search Ads and ad extensions/assets.
• Manage bidding strategies, daily budgets and campaign performance.
• Set up and monitor conversion tracking using GA4 and Google Tag Manager.
• Optimise campaigns to improve Cost Per Lead (CPL) and lead quality.

Meta Ads (Facebook & Instagram)

• Plan and manage Meta Ads campaigns focused on lead generation.
• Run Instant Form and website lead generation campaigns.
• Build and manage custom, lookalike and interest-based audiences.
• Coordinate with the design team for ad creatives and copywriting.
• Conduct creative A/B testing and optimise campaign performance.
• Monitor CPL, lead quality, frequency and creative fatigue.
• Work with Meta Pixel and Conversions API for tracking and optimisation.

Reporting & Performance Analysis

• Monitor campaign performance across Google and Meta platforms.
• Analyse key metrics such as CPL, CTR, CPC, Conversion Rate and ROAS.
• Optimise advertising budgets and campaigns to achieve business objectives.
• Prepare weekly and monthly performance reports.

Required Skills & Qualifications

• Minimum 2 years of hands-on experience in Google Ads and Meta Ads.
• Practical experience managing paid campaigns with lead generation objectives.
• Strong understanding of Google Search campaigns and Meta Ads Manager.
• Knowledge of keyword research, audience targeting, bidding strategies and conversion tracking.
• Familiarity with GA4, Google Tag Manager, Meta Pixel and Conversions API.
• Strong analytical skills and campaign optimisation capabilities.
• Google Ads / Meta certifications are preferred.
• Healthcare / hospital advertising experience will be an added advantage.
• Candidates must have a minimum of 2 years of actual hands-on paid advertising experience.
• Candidates with less than 2 years of paid ads experience will not be considered, even if their overall digital marketing experience is higher.
• Preference will be given to candidates who have independently managed both Google Ads and Meta Ads campaigns.
• During screening, candidates must confirm their exact platform-wise experience and the types of campaigns handled.