Digital Marketing Lead

People Tech Group Inc; Telangana; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

People Tech Group Inc in India seeks a Digital Marketing Lead to plan, execute and optimise paid advertising campaigns across Google Ads, Meta Ads, and other platforms. You will manage budgets, audience targeting and performance tracking to improve reach and conversions.

You will analyse campaign metrics, develop performance reports and identify opportunities to scale successful campaigns, ensuring marketing investments translate into measurable business results for the company.

Job description

Plan, execute, and optimise paid advertising campaigns across Google Ads, Meta Ads, and other relevant digital platforms.

Manage campaign budgets, audience targeting, performance tracking, and return on ad spend.

Analyse campaign metrics and implement strategies to improve reach, engagement, conversions, and overall campaign performance.

Develop performance reports and identify opportunities to scale successful campaigns.

Why this role is required:

A dedicated Digital Marketing Lead is essential to manage paid campaigns strategically, improve advertising efficiency, optimise budgets, and ensure that marketing investments translate into measurable business results.