Digital Marketing Executive /Manager

Nexacore; Mumbai Suburban; Hybrid; INR 300,000 - 600,000; Full time

Job summary

Nexacore is seeking a Digital Marketing Executive to plan, execute, manage and optimise online campaigns across SEO, Google Ads, social media and analytics. The role focuses on generating leads, increasing brand visibility, driving website traffic and improving revenue through data-driven decisions.

You will develop landing pages, lead funnels and CRM workflows, coordinate with content creators, and monitor performance using GA4 and Google Search Console to continually improve ROI.

Qualifications

• Experience planning and executing online marketing campaigns.
• Proficient in SEO, Google Ads, and social media marketing.
• Ability to analyse data and optimise campaigns for ROI.

Responsibilities

• Plan, execute, manage and optimise SEO campaigns.
• Create and manage Google Search Ads and Display campaigns.
• Develop social media strategies and publish content daily.
• Generate leads and nurture them through landing pages and funnels.
• Analyse campaigns using GA4 and prepare performance reports.

Skills

SEO

Google Ads

Social Media

Lead Generation

Analytics

Marketing Automation

Tools

GA4

Google Search Console

CRM databases

Meta Ads Manager

Job description

A Digital Marketing Executive is responsible for planning, executing, managing and optimising online marketing campaigns to generate leads, increase brand awareness, drive website traffic and improve business revenue.

3. Key Roles & Responsibilities

A. SEO (Search Engine Optimisation)

1. Conduct keyword research and competitor analysis.
2. Optimise website content for search engines.
3. Manage on-page and off-page SEO.
4. Improve Google search rankings.
5. Build quality backlinks.
6. Monitor website performance using Google Search Console.

B. Google Ads & Performance Marketing

1. Create and manage Google Search Ads.
2. Run Display, YouTube and Performance Max campaigns.
3. Manage campaign budgets and bidding strategies.
4. Generate qualified business leads.
5. Monitor Cost Per Lead (CPL), CPC and conversion rates.
6. Optimise campaigns to improve ROI.

C. Social Media Marketing

1. Manage Facebook, Instagram, LinkedIn and YouTube accounts.
2. Create social media marketing strategies.
3. Plan and publish daily posts, reels and promotional content.
4. Manage Meta Ads campaigns.
5. Monitor engagement, followers and lead generation.
6. Coordinate with graphic designers and content creators.

D. Lead Generation & Marketing Automation

1. Generate leads through Google and Meta advertising.
2. Develop landing pages and lead-generation funnels.
3. Manage CRM databases.
4. Implement email and WhatsApp marketing campaigns.
5. Track lead conversion and customer acquisition costs.
6. Coordinate with sales teams for lead follow-ups.

E. Analytics & Reporting

1. Monitor Google Analytics 4 (GA4).
2. Prepare daily, weekly and monthly marketing reports.
3. Track website traffic and campaign performance.
4. Analyse conversion rates and marketing ROI.
5. Conduct A/B testing.
6. Identify opportunities to improve campaign performance.