General Manager - Digital Marketing

Krisala Developers; Pune District; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Group Health Insurance

Provident Fund & Benefits

Career Growth Opportunities

Leadership exposure

Job summary

Krisala Developers is seeking an experienced General Manager - Digital Marketing in Pune to build and scale Krisala’s digital growth engine. The role focuses on end-to-end digital acquisition, performance marketing, CRM, automation, SEO, CRO, analytics, and attribution to drive revenue outcomes.

The candidate will lead a team, work with Sales and senior leadership, and optimize budgets for cost efficiency and impact across multiple residential and commercial projects.

Qualifications

• Experience in performance marketing, digital acquisition, and funnel optimization.
• Proven ability to manage large-scale digital spends with measurable outcomes.
• Strong understanding of CRM integration, analytics, and attribution.
• Ability to translate campaign data into business decisions and revenue impact.

Responsibilities

• Lead Krisala’s end-to-end digital marketing strategy and revenue contributions.
• Own optimization of performance marketing across Google, Meta, programmatic and other platforms.
• Develop scalable lead-generation strategies across residential and commercial projects.
• Own the complete digital funnel from lead generation to site visits, bookings, and revenue.
• Manage large digital marketing budgets with focus on CPL, CAC, ROAS and ROI.
• Drive improvements in lead quality, conversion rates, and funnel efficiency.
• Lead digital agency partnerships and internal teams with governance and measurable outcomes.
• Oversee website, landing pages, SEO, CRO, and marketing automation for better traffic-to-lead and lead-to-conversion.

Skills

Performance Marketing

Digital Acquisition

Lead Generation

Funnel Optimization

Large budgets

CRM Integration

Analytics

Lead Scoring

A/B Testing

Education

MBA / PGDM in Marketing

UG degree in Marketing/Business

Job description

Krisala Developers is one of Pune’s fastest-growing real estate developers, known for delivering thoughtfully designed residential and commercial developments. Built on a foundation of quality, innovation, customer-centricity, and timely delivery, Krisala is rapidly expanding across Pune and rest of Maharashtra with a vision to redefine urban living through landmark projects.

Join Us in Building the Future of Real Estate

At Krisala Developers, we foster a culture of ownership, collaboration, and continuous growth, empowering our people to create meaningful impact while building rewarding careers.

Job Title - General Manager - Digital Marketing

Location - Pune

Job Description

We are looking for an experienced and results-driven digital marketing leader to build and scale Krisala’s digital growth engine and establish digital as a key revenue-generating channel for the organization.

The role will be responsible for driving end-to-end digital acquisition across performance marketing, lead generation, funnel optimization, CRM, marketing automation, SEO, CRO, analytics, and digital attribution. The ideal candidate will have a strong track record of managing large digital spends, generating high-quality leads, improving lead-to-site-visit and booking conversions, and driving measurable revenue contribution through digital channels.

The role will work closely with Sales, CRM, Marketing, and senior leadership to create a data-driven digital ecosystem focused not merely on lead volumes, but on lead quality, site visits, bookings, cost efficiency, and revenue outcomes.

• Lead Krisala’s overall digital marketing and performance marketing strategy with end-to-end accountability for digital acquisition and revenue contribution
• Own and optimize performance marketing across Google, Meta, programmatic, and other relevant digital platforms
• Develop and execute scalable lead-generation strategies across multiple residential and commercial projects and markets
• Own the complete digital funnel from lead generation and qualification to site visits, bookings, and revenue, working closely with Sales and CRM teams
• Manage and optimize significant digital marketing budgets with a strong focus on CPL, CPQL, CAC, cost per booking, ROAS, and overall ROI
• Drive continuous improvement in lead quality, conversion rates, funnel efficiency, and digital customer acquisition costs
• Lead digital agency partnerships and internal performance marketing teams, ensuring strong execution, governance, and measurable outcomes
• Oversee website, landing pages, SEO, CRO, content, and digital user journeys to improve traffic-to-lead and lead-to-conversion performance
• Build and strengthen CRM integrations, marketing automation, audience segmentation, lead scoring, retargeting, and lifecycle marketing initiatives
• Establish robust digital attribution and reporting frameworks to track performance from source and campaign through to site visits, bookings, and revenue
• Work closely with Sales and CRM teams to create closed-loop feedback mechanisms and continuously improve digital lead quality and conversion
• Use data, analytics, experimentation, and market insights to identify growth opportunities and optimize channel and campaign performance
• Build dashboards and MIS frameworks for senior leadership covering digital spends, leads, quality, funnel movement, bookings, CAC, ROAS, and revenue contribution
• Lead, mentor, and develop the digital marketing team while establishing a high-performance and data-driven culture.

Must-Have Skills

• Strong expertise in Performance Marketing, Digital Acquisition, Lead Generation, and Funnel Optimization
• Proven experience managing large-scale digital marketing budgets with measurable business outcomes
• Strong hands-on understanding of Google Ads, Meta Ads, programmatic advertising, retargeting, and digital media planning
• Proven experience in optimizing CPL, lead quality, conversion rates, CAC, cost per booking, ROAS, and ROI
• Strong knowledge of CRM integration, marketing automation, attribution, analytics, and audience segmentation
• Experience in website optimization, landing pages, SEO, CRO, and digital customer journeys
• Strong data-driven approach with the ability to translate campaign and funnel data into business decisions
• Strong experience managing digital agencies, internal teams, and cross-functional stakeholders
• Demonstrated ability to connect digital marketing performance with sales and revenue outcomes

Preferred Skills

• Experience managing digital marketing for multiple projects, geographies, or business units
• Experience handling multi-crore annual digital spends.
• Strong understanding of real-estate lead generation, site-visit conversion, booking funnels, and customer acquisition economics
• Experience with CRM platforms such as Salesforce, LeadSquared, HubSpot, Zoho, or similar platforms
• Strong knowledge of GA4, Google Tag Manager, marketing dashboards, attribution tools, and digital analytics
• Experience building digital teams and managing multiple performance marketing agencies
• Prior experience owning digital marketing as a revenue-generating business channel

Educational Background

• MBA / PGDM in Marketing, Digital Marketing, Business Management, or a related discipline preferred
• Graduate/Postgraduate degree in Marketing, Business Administration, Management, Communications, or a related field from an AICTE-approved and/or UGC-recognized institution

Why Join Krisala Developers?

• Opportunity to work with one of Pune’s fastest-growing real estate developers
• Opportunity to build and scale a high-impact digital growth function
• Collaborative and growth-oriented work culture
• Group Health Insurance Coverage
• Group Term Life Insurance
• Personal Accident Insurance Coverage
• Provident Fund & Statutory Benefits
• Leadership exposure and career advancement opportunities
• Opportunity to contribute to landmark residential, commercial and township developments

Interested?

If you're looking to lead a high-growth digital function, build a performance-led acquisition engine, and create measurable business impact through digital, we'd love to hear from you.