Digital Marketing & Growth Executive

TechLift Digital; Chennai, Tiruchirappalli, Coimbatore District, Bengaluru, Hyderabad; À distance; INR 600 000 - 1 000 000; Plein temps

Avantages offerts par ce poste

Flexible remote

Direct founder exposure

Performance incentives

Résumé du poste

Techlift Digital in Chennai is seeking a Digital Marketing & Growth Executive responsible for organic growth, content creation, and lead generation across multiple platforms. You will align marketing activities with business goals, drive brand visibility, and help convert inquiries into clients.

The role emphasizes ownership of end-to-end campaigns, data-driven optimization, and collaboration with management to scale IT services, SaaS, and digital offerings. Flexible remote work is available.

Qualifications

• 2–4 years of practical experience in digital marketing, growth marketing, or a similar role.
• Strong knowledge of organic social media marketing and content strategy.
• Hands-on experience managing Instagram, Facebook, LinkedIn, and YouTube.
• Knowledge of SEO, keyword research, Google Search Console, and Google Analytics.
• Experience with content creation, social media creatives, and short-form video marketing.
• Understanding of lead generation, customer acquisition, and sales funnels.
• Excellent written and verbal communication skills.
• Ability to independently plan, execute, and analyse marketing campaigns.
• Strong organisational skills and a results-oriented mindset.

Responsabilités

• Develop organic digital marketing strategies across platforms.
• Plan and maintain a consistent social media content calendar.
• Improve organic reach, engagement, website traffic, and brand visibility.
• Implement SEO strategies, keyword research, on-page and local SEO.
• Create engaging marketing content, reels, and campaign materials.
• Develop content communicating services, projects, and business value.
• Manage social media pages and ensure regular publishing.
• Build brand credibility through case studies and testimonials.
• Identify growth opportunities and relevant channels.
• Generate qualified leads for web development, SaaS, AI, and digital services.
• Monitor lead conversions and optimize strategies.

Connaissances

Social media

Content strategy

SEO

Google Analytics

Lead generation

CRM tools

Video marketing

Email marketing

Outils

Canva

CapCut

Adobe Creative Suite

Description du poste

About the Role

About Techlift Digital

Techlift Digital is a Chennai-based technology and digital services company providing software development, web and mobile application development, SaaS solutions, AI-powered solutions, business automation, and digital transformation services.

We are looking for a creative, proactive, and business-oriented Digital Marketing & Growth Executive who can take ownership of our digital marketing activities, strengthen our brand presence, generate qualified business leads, and contribute directly to the company's growth.

This role goes beyond conventional social media management. The ideal candidate should understand how marketing translates into business opportunities, customer acquisition, sales conversions, and sustainable revenue growth.

Key Responsibilities

1. Digital Marketing & Organic Growth

• Develop and execute organic digital marketing strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Plan and maintain a consistent social media content calendar.
• Improve organic reach, engagement, website traffic, and brand visibility.
• Implement SEO strategies, keyword research, on-page SEO, and local SEO.
• Improve Techlift Digital's search engine visibility and online discoverability.
• Identify emerging marketing trends, opportunities, and relevant growth channels.

2. Content Creation & Brand Management

• Create engaging marketing content, promotional creatives, reels, short-form videos, and campaign materials.
• Develop content that communicates our services, expertise, projects, and business value.
• Maintain consistent brand identity and professional communication across platforms.
• Manage social media pages and ensure regular publishing.
• Build brand credibility through case studies, testimonials, project showcases, and informative content.

3. Lead Generation & Business Development

• Develop organic lead-generation strategies to attract potential clients.
• Identify and research prospective businesses and target customers.
• Execute LinkedIn outreach, email marketing, and other relevant acquisition strategies.
• Generate qualified leads for web development, mobile applications, SaaS, AI, and digital services.
• Maintain lead databases and coordinate with the business development team.
• Monitor lead conversion rates and continuously improve acquisition strategies.

4. Sales & Revenue Support

• Support the company's sales pipeline by tracking inquiries, leads, follow-ups, and conversions.
• Coordinate with the management team to improve customer acquisition and retention.
• Analyse marketing performance against actual business results.
• Identify opportunities for cross-selling and upselling services.
• Help develop marketing campaigns that generate measurable business opportunities.

5. Marketing Budget & Performance Monitoring

• Monitor marketing expenditure and maintain campaign performance records.
• Track marketing-related spending, lead acquisition costs, and campaign ROI.
• Prepare weekly and monthly marketing performance reports.
• Identify cost-effective growth opportunities and prioritise organic marketing.
• Coordinate with management to align marketing activities with business objectives.

6. Online Reputation & Brand Communication

• Maintain the company's professional online reputation.
• Monitor customer feedback, reviews, comments, and brand mentions.
• Ensure timely and professional communication across digital platforms.
• Identify opportunities to establish Techlift Digital as a credible technology service provider.

What Success Looks Like

• Consistent organic growth across social media platforms.
• Improved Google search visibility and website traffic.
• A predictable flow of qualified business inquiries.
• Better lead management and sales coordination.
• Stronger brand recognition and online credibility.
• Measurable improvements in marketing performance and customer acquisition.

Requirements

Required Qualifications

• 2–4 years of practical experience in digital marketing, growth marketing, or a similar role.
• Strong knowledge of organic social media marketing and content strategy.
• Hands-on experience managing Instagram, Facebook, LinkedIn, and YouTube.
• Knowledge of SEO, keyword research, Google Search Console, and Google Analytics.
• Experience with content creation, social media creatives, and short-form video marketing.
• Understanding of lead generation, customer acquisition, and sales funnels.
• Excellent written and verbal communication skills.
• Ability to independently plan, execute, and analyse marketing campaigns.
• Strong organisational skills and a results-oriented mindset.

Preferred Skills

• Experience marketing IT services, SaaS products, software development, or technology companies.
• Knowledge of LinkedIn B2B marketing and prospecting.
• Experience with email marketing and CRM tools.
• Familiarity with Google Business Profile and local SEO.
• Knowledge of Canva, CapCut, Adobe tools, or similar creative applications.
• Understanding of marketing analytics, conversion tracking, and campaign ROI.
• Familiarity with AI-powered marketing and productivity tools.

Ideal Candidate

We are looking for someone who:

• Takes ownership rather than waiting for instructions.
• Thinks like a business growth professional, not just a social media administrator.
• Can independently manage marketing activities from planning to execution.
• Understands the connection between marketing, sales, and revenue.
• Is comfortable working in a growing company and adapting to changing priorities.
• Can demonstrate previous work, campaign results, or a portfolio.

Candidates with demonstrable results will be given preference over candidates with certifications alone.

Benefits & Perks

• Opportunity to work directly with the founder and management.
• Hands-on experience in technology services, SaaS, AI, and digital business growth.
• Opportunity to take ownership of marketing strategy and execution.
• Flexible remote working arrangement.
• Performance-based incentives for measurable business contributions, subject to mutually agreed terms.
• Opportunity for contract extension and consideration for a long-term role based on performance.
• Professional growth in digital marketing, business development, and brand management.