Digital Marketing Specialist

Interbiz Consulting; Raipur; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Interbiz Consulting is seeking a senior marketing leader who can own end-to-end marketing strategies for IT/SaaS/HealthTech/FinTech brands. The role starts as a senior individual contributor and may evolve into leadership, with a focus on US market exposure, modern digital marketing, and AI-enabled campaigns. Collaboration with cross-functional teams and external partners will be key to success.

Qualifications

• 5–12 years of digital marketing experience preferably in IT / SaaS / HealthTech / FinTech
• Proven experience as a senior individual contributor (not just a people manager)

Responsibilities

• Lead brand conceptualization, positioning, and go-to-market strategy for new and evolving brands
• Own and execute growth marketing strategies across SEO, paid media, social media, content, and websites
• Drive demand generation, lead quality improvement, and funnel optimization
• Hands‑on ownership of CRM platforms, marketing automation, AI‑driven tools, and analytics
• Work with US stakeholders and clients, aligning marketing outcomes with revenue objectives

Skills

Brand strategy

Growth marketing

CRM & automation

SEO & paid media

SMM & content

Website development

Marketing AI tools

Analytics & research

Communication

MS Office & GWS

Tools

CRM platforms

Marketing automation

AI tools

Job description

Role Overview

This role begins as a senior individual contributor and may evolve into a leadership position, with ownership of building and mentoring a high-performing marketing team over time. This role is ideal for a seasoned marketing professional with 5–12 years of experience preferably in IT, SaaS, HealthTech, or FinTech, who can conceptualize, blueprint, and execute end-to-end marketing strategies and drive its execution for new and existing brands.

The role requires strong exposure to US markets and US clients, deep hands‑on experience across modern digital marketing, AI tools, CRM platforms, and the ability to operate with MNC-level professionalism and communication standards.

Key Responsibilities

Brand & Strategy

• Lead brand conceptualization, positioning, and go-to-market strategy for new and evolving brands
• Conduct deep market research, competitive analysis, ICP definition, and messaging frameworks
• Create marketing blueprints aligned to business goals, revenue targets, and market maturity

Growth & Digital Marketing

• Own and execute growth marketing strategies across SEO, paid media, social media, content, and websites
• Drive demand generation, lead quality improvement, and funnel optimization
• Partner with sales and leadership to align marketing outcomes with revenue objectives

Marketing Technology & AI

• Hands‑on ownership of CRM platforms, marketing automation, AI‑driven tools, and analytics
• Implement and optimize AI tools for content, campaign execution, research, and reporting
• Ensure marketing systems are scalable, efficient, and performance‑driven

Execution & Stakeholder Management

• Work closely with US stakeholders and clients, participating in meetings aligned to US time zones when required
• Maintain high corporate communication standards (verbal and written)
• Collaborate cross‑functionally with design, sales, leadership, and external partners

Required Experience & Skills

5–12 years of digital marketing experience preferably in IT / SaaS / HealthTech / FinTech

Proven experience as a senior individual contributor (not just a people manager)

Strong expertise in:

• Brand strategy & positioning
• Growth marketing & demand generation
• CRM platforms and marketing automation
• SEO, SMM, paid campaigns, and website development
• Marketing AI tools and modern ManTech stacks
• Excellent market research and analytical skills
• Exceptional verbal and written communication skills
• Strong command of MS Office, Google Workspace, and corporate collaboration tools

Comfortable working India office hours with flexibility for US meetings.