Digital Marketing Expert

Write Track Creations; Indore District; On-site; INR 450,000 - 900,000; Full time

Job summary

Write Track Creations in Indore is seeking a Digital Marketing Expert to plan, develop, and optimize strategies across platforms. This full-time, on-site role focuses on growing brand presence and driving online performance.

You will manage social media channels, run influencer campaigns, and oversee paid advertising on Meta and Google, while performing market research, analytics, and reporting to boost ROI and business growth.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 2–5 years in Digital Marketing, E-commerce, D2C, or Performance Marketing.
• Experience with Meta Ads, Google Ads, and Amazon Advertising is preferred.

Responsibilities

• Plan, develop, execute, and optimise digital marketing strategies across platforms.
• Manage social media accounts and content strategies.
• Execute influencer marketing campaigns and outreach.
• Oversee paid advertising campaigns across Meta Ads and Google Ads.
• Analyse metrics and report ROI/ROAS to drive growth.

Skills

Social Media Marketing

Influencer Marketing

Performance Marketing

Marketing Strategy

SEO & Analytics

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication

Job description

Company Description

We are a growing organisation focused on delivering quality products and services while building a strong presence in the digital marketplace. Our company believes in innovation, creativity, customer engagement, and business growth through effective marketing strategies. We aim to strengthen our brand visibility, expand our customer base, and achieve sustainable growth through digital platforms and performance-driven marketing initiatives.

Role Description

The Digital Marketing Expert role is a full-time, on-site position. The candidate will be responsible for planning, developing, executing, and optimising comprehensive digital marketing strategies across multiple platforms. Daily responsibilities include managing social media accounts, developing content strategies, executing influencer marketing campaigns, and managing paid advertising campaigns across Meta Ads and Google Ads.

The role also involves handling performance marketing activities, managing Amazon Advertising and PPC campaigns, conducting market and competitor research, identifying growth opportunities, and optimising campaigns to achieve business objectives. The candidate will monitor campaign performance, analyse key metrics, manage advertising budgets, improve customer acquisition, and drive website traffic, engagement, and conversions. The professional will also prepare regular performance reports and implement data-driven strategies to maximise marketing ROI and overall business growth.

Qualifications

• Candidates should possess strong Social Media Marketing skills, including experience managing Instagram, Facebook, YouTube, and other relevant platforms.
• Candidates should have excellent knowledge of Influencer Marketing, including influencer identification, outreach, negotiation, collaborations, campaign management, and performance tracking.
• Candidates should possess hands-on experience in Performance Marketing, particularly Meta Ads (Facebook and Instagram Ads) and Google Ads.
• Candidates should have strong expertise in Amazon Advertising and PPC Campaign Management, including Sponsored Products, Sponsored Brands, Sponsored Display, keyword research, bid optimisation, and campaign performance analysis.
• Candidates should possess strong Marketing Strategy skills to plan, execute, and optimise marketing campaigns aligned with business objectives.
• Candidates should have knowledge of SEO, Google Analytics 4, Google Search Console, website analytics, and conversion rate optimisation.
• Candidates should understand digital advertising metrics such as ROAS, ROI, CAC, CPC, CPM, CTR, ACoS, and conversion rates.
• Candidates should possess strong Communication, Analytical, Creative Thinking, and Problem-Solving skills.
• Candidates should have the ability to conduct market research, competitor analysis, audience targeting, and identify emerging digital marketing trends.
• Candidates should be capable of independently managing multiple campaigns, marketing channels, and advertising budgets.
• A bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field is preferred.
• Candidates with 2–5 years of relevant experience in Digital Marketing, E-commerce, D2C, or Performance Marketing will be preferred.