Digital Marketing Executive

Zigsaw; Valsad District; On-site; INR 391,000 - 558,000; Full time

Job summary

Zigsaw in Valsad invites a Digital Marketing Executive (Lead Generation & SEO) to drive qualified inbound leads via paid ads and organic marketing. The role covers Google, LinkedIn, and Meta ads, plus SEO work and content optimization to improve rankings and conversions.

With 2+ years of experience, you will optimize landing pages, track CPL, and contribute to analytics and reporting. The position is based in Valsad and offers up to 50k CTC monthly.

Qualifications

• 2+ years in digital marketing with focus on lead generation and SEO.
• B2B SaaS or software industry experience preferred.
• Experience running international marketing campaigns.

Responsibilities

• Manage Search, Display, and Remarketing campaigns across Google Ads.
• Build ABM campaigns on LinkedIn and run Lead Gen Forms.
• Execute Meta Ads for awareness and lead generation.
• Monitor conversions, CPL, and ROAS with weekly optimization reports.
• Conduct keyword research, on-page and technical SEO improvements.
• Develop AEO/GEO strategies and AI-friendly content optimization.

Skills

Paid Marketing

Google Ads

LinkedIn Ads

Meta Ads

Conversion Tracking

A/B Testing

SEO

Keyword Research

Technical SEO

Local & International SEO

Link Building

AI Search Optimisation

GEO

Schema Markup

Structured Data

WordPress

Microsoft Excel

Tools

Google Ads

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Looker Studio

HubSpot CRM

WordPress

Microsoft Excel

Job description

Digital Marketing Executive (Lead Generation & SEO)

Experience

2+ Year Of Experience

Location

Valsad

CTC

Upto 50k CTC monthly

Job Summary

The Digital Marketing Executive will be responsible for generating qualified inbound

leads through a combination of Paid Advertising and Organic Marketing.

Work Distribution

SEO, AEO & GEO

Success will be measured by:

• Cost per Lead (CPL)
• Organic Traffic Growth
• Keyword Rankings
• AI Search Visibility
• Conversion Rate

Key Responsibilities

Google Ads

Manage Search, Display, Performance Max and Remarketing campaigns.

Create high-converting landing page strategies.

Improve Quality Score and campaign performance.

Optimise campaigns to reduce CPL and increase lead quality.

Conduct A/B testing for ads and landing pages.

LinkedIn Ads

Build Account-Based Marketing (ABM) campaigns.

Run Lead Gen Forms and Conversation Ads.

Target industries, job titles and countries strategically.

Meta Ads

Execute awareness, remarketing and lead generation campaigns.

Build custom and lookalike audiences.

Budget allocation

Conversion tracking

UTM management

ROI analysis

Weekly optimisation reports

2. SEO (40%)

On-Page SEO

Keyword research

Content optimisation

Internal linking

Technical improvements

Structured data implementation

Technical SEO

Core Web Vitals optimisation

Crawl error resolution

XML Sitemap

Robots.txt

Indexing improvements

Content SEO

Create SEO content briefs.

Optimise existing blogs and landing pages.

Build topic clusters.

Improve keyword rankings.

Off-Page SEO

Quality backlink acquisition

Digital PR

Competitor backlink analysis

Authority building

AEO (Answer Engine Optimization)

Optimise content to appear in AI-powered answer engines and search experiences.

Responsibilities include:

Optimising for featured snippets.

Creating FAQ-focused content.

Schema markup implementation.

Voice search optimization.

Enhancing content readability for AI summarisation.

GEO (Generative Engine Optimization)

Optimise content so AI assistants and generative search engines can discover,

understand and reference the company's content.

Responsibilities include:

Creating AI-friendly content structures.

Producing experience-based and trustworthy content.

Optimising for platforms such as ChatGPT, Google AI Overviews, Perplexity and

Gemini.

Maintaining consistent entity and brand information across the web.

Improving citation potential through high-quality resources.

Monitoring AI search visibility and referral trends.

Analytics & Reporting

Google Analytics 4 (GA4)

Google Search Console

Looker Studio

HubSpot CRM

Campaign reporting

SEO reporting

Lead attribution

Conversion tracking

Monthly performance dashboards

Required Skills

• Paid Marketing
• Google Ads
• LinkedIn Ads
• Meta Ads
• Remarketing
• Conversion Tracking
• A/B Testing
• Performance Marketing
• SEO
• Keyword Research
• Technical SEO
• On-Page SEO
• Off-Page SEO
• Local & International SEO
• Link Building
• AI Search Optimisation
• AEO
• GEO
• AI Search Optimisation
• Schema Markup
• Structured Data
• Entity SEO
• Prompt-aware content optimisation
• Tools
• Google Ads
• Google Analytics 4
• Google Search Console
• SEMrush / Ahrefs
• Screaming Frog
• Looker Studio
• HubSpot CRM
• WordPress
• Microsoft Excel

Preferred Qualifications

2–5 years of experience in Digital Marketing.

Experience in B2B SaaS or Software companies.

Experience in international marketing campaigns.

Strong analytical and problem-solving skills.

Key Performance Indicators (KPIs)

Paid Marketing

Qualified MQLs generated

Cost per Lead (CPL)

Conversion Rate

Return on Ad Spend (ROAS)

Landing Page Conversion Rate

SEO

Organic traffic growth

Keyword ranking improvements

Organic lead generation

Technical SEO health score

AEO & GEO

Featured snippet acquisition

AI Overview visibility

AI citation frequency

AI referral traffic

FAQ visibility

Voice search performance

What We Offer

Opportunity to work with a global SaaS company.

Exposure to international B2B marketing.

Hands-on experience with AI-driven marketing strategies.

Performance-based career growth.

Learning opportunities in modern SEO, AEO and GEO.

Collaborative and innovation-focused work environment.