DIGITAL MARKETING EXECUTIVE - SEO & GOOGLE ADS

Covaicareers.com

Coimbatore District

On-site

INR 350,000 - 700,000

Full time

3 days ago

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Job summary

Covaicareers.com is seeking a digital marketing professional to plan and execute campaigns across Google, LinkedIn, and other platforms. You will manage SEO, content strategy, and paid campaigns to drive leads and ROI while monitoring performance with GA4 and analytics tools.

The role also covers content creation for websites, blogs, and email campaigns, plus social media management, marketing automation, and competitive research to deliver actionable insights.

Qualifications

Proven experience planning and executing digital campaigns across multiple platforms.
Strong SEO skills including technical SEO and backlink strategy.
Hands-on experience with Google Ads, GA4, content marketing, and email campaigns.

Responsibilities

Plan and execute digital marketing campaigns across Google, LinkedIn, and other platforms.
Manage SEO activities including keyword research, on-page optimization, technical SEO, and backlink strategies.
Run and optimize Google Ads and social media paid campaigns for lead generation and ROI.
Create and manage content strategies for websites, blogs, social media, and email marketing.
Monitor website traffic, campaign performance, and conversion metrics using GA4 and reporting tools.
Handle social media marketing, engagement, and branding activities.
Coordinate with design and development teams for landing pages and campaign creatives.
Implement marketing automation and email campaigns.
Conduct competitor analysis and market research.
Generate performance reports and provide insights for improvement.
Stay updated with AI marketing tools, trends, and latest digital marketing practices

Skills

SEO

Google Ads

GA4

Content Marketing

Email Marketing

Lead Generation

Canva

WordPress

AI Tools

Marketing Automation

Communication

Analytics

Job description

Plan and execute digital marketing campaigns across Google, LinkedIn, and other platforms
Manage SEO activities including keyword research, on-page optimization, technical SEO, and backlink strategies
Run and optimize Google Ads and social media paid campaigns for lead generation and ROI
Create and manage content strategies for websites, blogs, social media, and email marketing
Monitor website traffic, campaign performance, and conversion metrics using GA4 and reporting tools
Handle social media marketing, engagement, and branding activities
Coordinate with design and development teams for landing pages and campaign creatives
Implement marketing automation and email campaigns
Conduct competitor analysis and market research
Generate performance reports and provide insights for improvement
Stay updated with AI marketing tools, trends, and latest digital marketing practices

Key Responsibilities

Plan and execute digital marketing campaigns across Google, LinkedIn, and other platforms
Manage SEO activities including keyword research, on-page optimization, technical SEO, and backlink strategies
Run and optimize Google Ads and social media paid campaigns for lead generation and ROI
Create and manage content strategies for websites, blogs, social media, and email marketing
Monitor website traffic, campaign performance, and conversion metrics using GA4 and reporting tools
Handle social media marketing, engagement, and branding activities
Coordinate with design and development teams for landing pages and campaign creatives
Implement marketing automation and email campaigns
Conduct competitor analysis and market research
Generate performance reports and provide insights for improvement
Stay updated with AI marketing tools, trends, and latest digital marketing practices

Required Skills