SEO Executive/ Analyst

Webential; Ahmedabad District; On-site; INR 360,000 - 600,000; Full time

Benefits offered by this job

5 Days Working

8:00 AM to 5:00 PM work schedule

Leave Encashment

Rewards & Recognition

Learning & Development Opportunities

Fun Fridays and Team Events

Job summary

Webential in Ahmedabad is seeking a Digital Marketing Executive with 2–3 years of hands-on experience to drive SEO and AI-powered marketing initiatives. You will optimize content, improve organic visibility, and support analytics efforts using the latest AI tools and search optimization techniques.

You will execute on-page and off-page SEO, optimize for AEO and GEO, perform keyword research, and monitor rankings with GA4, GSC, GTM, and Looker Studio.

Qualifications

• Bachelor's degree in Marketing, Business, IT, or a related field.
• 2–3 years of hands-on experience in Digital Marketing and SEO.
• Strong knowledge of SEO, Technical SEO, Local SEO, AEO, GEO, and AI Search Optimization.
• Mandatory experience using AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or similar platforms.
• Hands-on experience with GA4, GSC, GTM, Looker Studio, SEMrush, Ahrefs, and Screaming Frog.
• Basic understanding of structured data (Schema), Core Web Vitals, indexing, crawling, and website performance optimization.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple projects and work effectively in a collaborative environment.
• Passion for continuous learning and adopting emerging AI technologies.

Responsibilities

• Execute on-page, off-page, technical, Local SEO, and eCommerce SEO strategies.
• Optimize websites for SEO, AEO, and GEO.
• Conduct keyword research, competitor analysis, content gap analysis, and search intent research.
• Optimize website structure, metadata, internal linking, structured data (Schema), and Core Web Vitals.
• Perform technical SEO audits and resolve crawl, indexing, duplicate content, broken links, redirect, and page speed issues.
• Monitor website rankings and organic search performance.
• Use AI tools to improve research, content creation, optimization, reporting, and productivity.
• Coordinate with teams to implement SEO best practices and stay updated with trends.

Skills

Digital Marketing

SEO

AI-powered marketing

AEO

GEO

Content optimization

Digital analytics

Keyword research

GA4

GSC

SEMrush

Ahrefs

Screaming Frog

Education

Bachelor's degree in Marketing, Business, IT, or related field

Tools

GA4

GSC

GTM

Looker Studio

SEMrush

Ahrefs

Screaming Frog

Job description

We are looking for a passionate and results-driven Digital Marketing Executive with 2–3 years of experience to join our growing team. The ideal candidate should have hands‑on experience in SEO, AI‑powered marketing, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), content optimization, and digital analytics . You will be responsible for improving organic visibility, driving qualified traffic, and supporting digital marketing initiatives using the latest AI tools and search optimization techniques.

We are looking for a passionate and results‑driven Digital Marketing Executive with 2–3 years of experience to join our growing team. The ideal candidate should have hands‑on experience in SEO, AI‑powered marketing, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), content optimization, and digital analytics . You will be responsible for improving organic visibility, driving qualified traffic, and supporting digital marketing initiatives using the latest AI tools and search optimization techniques.

Key Responsibilities

Search Optimization

• Execute on-page, off-page, technical, Local SEO, and eCommerce SEO strategies.
• Optimize websites for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) .
• Conduct keyword research, competitor analysis, content gap analysis, and search intent research.
• Optimize website structure, metadata, internal linking, structured data (Schema), and Core Web Vitals.
• Perform technical SEO audits and resolve crawl, indexing, duplicate content, broken links, redirect, and page speed issues.
• Monitor website rankings and organic search performance.

AI-Powered Digital Marketing

• Mandatory: Use AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or equivalent to improve research, content creation, optimization, reporting, and marketing productivity.
• Optimize content for AI-powered search experiences and Google AI Overviews.
• Stay updated with AI search trends, search engine algorithm updates, and emerging marketing technologies.

Content & Website Optimization

• Work closely with content writers and designers to create SEO-friendly content.
• Optimize existing content based on user intent, AI search, and search engine best practices.
• Recommend website improvements to enhance user experience and conversions.

Analytics & Reporting

• Monitor and analyze website performance using Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), Google Looker Studio, SEMrush, and Ahrefs .
• Track keyword rankings, traffic, conversions, and campaign performance.
• Prepare weekly and monthly performance reports with actionable insights.

Collaboration & Continuous Learning

• Coordinate with developers, designers, and content teams to implement digital marketing best practices.
• Stay updated with the latest SEO, AI, AEO, GEO, and digital marketing trends.
• Contribute ideas to improve campaign performance and online visibility.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, IT, or a related field.
• 2–3 years of hands‑on experience in Digital Marketing and SEO.
• Strong knowledge of SEO, Technical SEO, Local SEO, AEO, GEO, and AI Search Optimization .
• Mandatory experience using AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or similar platforms.
• Hands‑on experience with Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), Google Looker Studio, SEMrush, Ahrefs, and Screaming Frog .
• Basic understanding of structured data (Schema), Core Web Vitals, indexing, crawling, and website performance optimization.
• Strong analytical, problem‑solving, and communication skills.
• Ability to manage multiple projects and work effectively in a collaborative environment.
• Passion for continuous learning and adopting emerging AI technologies.

Benefits

• 5 Days Working.
• 8:00 AM to 5:00 PM work schedule.
• Leave Encashment.
• Rewards & Recognition.
• Learning & Development Opportunities.
• Fun Fridays and Team Events.