Digital Marketing Executive

NLF; Nagpur District; On-site; INR 450,000 - 650,000; Full time

Job summary

NLF in Nagpur is seeking a digital marketing professional to manage social media profiles, plan campaigns, and drive engagement across platforms.

The role includes content creation, branding consistency, SEO basics, lead generation coordination with sales, and regular reporting to improve online performance.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Certification in Digital Marketing (preferred).

Responsibilities

• Social Media Management: Manage company profiles on Facebook, Instagram, LinkedIn, and other platforms.
• Create, schedule, and post engaging content (images, reels, videos).
• Increase followers, engagement, and brand presence.
• Plan and execute digital marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Optimize campaigns to generate leads and improve ROI.
• Coordinate content creation for website, blogs, brochures, and branding content.
• Perform basic SEO and track website analytics (Google Analytics).
• Track KPIs and prepare weekly/monthly performance reports.

Skills

Social media management

Content creation

Digital marketing

Campaign optimization

Analytics & reporting

Education

Bachelor's degree in Marketing, Business, or related field

Certification in Digital Marketing

Tools

Google Ads

Meta Ads

Google Analytics

LinkedIn Ads

Job description

Key Responsibilities:

Social Media Management

• Manage company profiles on Facebook, Instagram, LinkedIn, and other platforms
  
• Create, schedule, and post engaging content (images, reels, videos, creatives)
  
• Increase followers, engagement, and brand presence

Digital Campaign Management

• Plan and execute digital marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
  
• Optimize campaigns to generate leads and improve ROI
  
• Monitor ad performance and prepare campaign reports
  

Content & Branding

• Coordinate content creation for website, blogs, brochures, and social media
  
• Ensure brand consistency across all digital platforms
  
• Work with designers for creatives, banners, and promotional materials
  

Website & SEO

• Update website content regularly
  
• Perform basic SEO activities (keywords, meta tags, backlinks)
  
• Track website traffic using Google Analytics
  

Lead Generation

• Develop strategies for online lead generation
  
• Coordinate with the sales team for lead follow-up
  
• Maintain lead data and conversion reports
  

Email & WhatsApp Marketing

• Create and execute email marketing campaigns
  
• Manage WhatsApp broadcast messages and customer engagement
  

Reporting & Analysis

• Track KPIs such as traffic, engagement, leads, and conversions
  
• Prepare weekly/monthly performance reports
  

Required Qualifications

• Bachelors degree in Marketing, Business, or related field
  
• Certification in Digital Marketing (preferred)
  

Experience

• 1-3 years of experience in digital marketing
  
• Experience in running paid ads and social media management