Digital Marketing Manager

Astitvaa Advertisements Pvt Ltd; Patna; On-site; INR 300,000 - 600,000; Full time

Job summary

Astitvaa Advertisements Pvt Ltd is seeking a skilled Digital Marketing Specialist to craft and execute integrated campaigns from Patna, Bihar. The role focuses on SEO, SEM, social media and content marketing to generate quality leads and strengthen online branding.

The candidate will manage budgets, analyze performance, and collaborate with sales, design and external agencies to maximize ROI and stay ahead of marketing trends and AI tools.

Qualifications

• Candidates should have strong digital marketing experience across SEO, SEM, social media and content marketing.
• Proficiency in analytics tools and campaign management is required.

Responsibilities

• Develop and execute digital marketing strategies and campaigns.
• Manage SEO, Google Ads, Meta Ads and social media platforms.
• Generate quality leads through digital marketing channels.
• Manage content, social media campaigns, website and online branding.
• Handle WhatsApp Marketing, Email Marketing and Marketing Automation.
• Monitor campaign performance, leads, conversions, ROI and ROAS.
• Conduct competitor and market research.
• Prepare regular digital marketing performance reports.
• Coordinate with the sales team, designers, content creators and external agencies.
• Manage digital marketing budgets and optimize campaign performance.
• Stay updated with the latest digital marketing trends, tools and AI technologies.

Skills

SEO

Google Ads

Meta Ads

Social Media Marketing

Lead Generation

Content Marketing

Google Analytics

Google Search Console

Email Marketing

WhatsApp Marketing

Website Management

Data Analytics

Campaign Management

Job description

Key Responsibilities:

• Develop and execute digital marketing strategies and campaigns.
• Manage SEO, Google Ads, Meta Ads and social media platforms.
• Generate quality leads through digital marketing channels.
• Manage content, social media campaigns, website and online branding.
• Handle WhatsApp Marketing, Email Marketing and Marketing Automation.
• Monitor campaign performance, leads, conversions, ROI and ROAS.
• Conduct competitor and market research.
• Prepare regular digital marketing performance reports.
• Coordinate with the sales team, designers, content creators and external agencies.
• Manage digital marketing budgets and optimize campaign performance.
• Stay updated with the latest digital marketing trends, tools and AI technologies.

Required Skills:

SEO, Google Ads, Meta Ads, Social Media Marketing, Lead Generation, Content Marketing, Google Analytics, Google Search Console, Email Marketing, WhatsApp Marketing, Website Management, Data Analytics and Campaign Management.