Digital Marketing Executive

Yoho Technologies Pvt Ltd; Chennai District; On-site; INR 300,000 - 500,000; Full time

Job summary

A digital marketing firm based in Chennai is seeking a Digital Marketing Specialist to develop and run marketing campaigns, optimize SEO, and create engaging content. The role requires strong communication skills, analytical abilities, and ideally a bachelor's degree in marketing or a related field. Freshers are encouraged to apply, and familiarity with tools like Google Analytics and Google Ads is preferred.

Qualifications

• Familiarity with digital marketing tools such as Google Ads and social media platforms.
• Good communication and writing skills.
• Ability to analyze data and make decisions to optimize campaigns.

Responsibilities

• Develop and run digital marketing campaigns on platforms like Google Ads and social media.
• Conduct keyword research and optimize website content for SEO.
• Create engaging content for social media posts and emails.

Skills

Understanding of digital marketing concepts

Familiarity with Google Analytics

Good communication skills

Ability to analyze data

Basic technical skills

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Digital marketing tools

Job description

Job Description

• Develop and run digital marketing campaigns on platforms like Google Ads, social media, and email.
• Conduct keyword research and optimize website content to improve search engine rankings (SEO).
• Create engaging content for social media posts, emails, ads, and websites.
• Monitor and analyze campaign performance using tools like Google Analytics and make improvements.
• Collaborate with designers, content creators, and sales teams to align marketing efforts.
• Manage company social media accounts and schedule posts.
• Stay updated on digital marketing trends and best practices.

Basic Requirements

• Understand digital marketing concepts like SEO, SEM, PPC, email marketing, and social media marketing.
• Familiarity with digital marketing tools such as Google Analytics, Google Ads, and social media platforms.
• Good communication and writing skills.
• Ability to analyze data and make decisions to optimize campaigns.
• Basic technical skills for managing web content and digital assets.
• Preferably a bachelor’s degree in marketing or a related field.
• Prior experience or internships in digital marketing is beneficial but entry-level roles may accept fresher candidates.