Digital Marketing Executive

Rasta Pay; Delhi Cantonment; On-site; INR 500,000 - 750,000; Full time

Job summary

Rasta Pay is seeking a seasoned digital marketing professional to plan and execute cross-channel campaigns across search, social, email, and display. You will optimize SEO, manage PPC campaigns, and grow engagement on social platforms while coordinating content, email, and website updates.

The role emphasizes analytics, lead generation, and reputation management to drive conversions and ROI in a dynamic market. Collaboration with design and sales teams is essential for timely delivery.

Responsibilities

• Campaign planning and execution across multiple channels in line with budget and strategy.
• SEO optimization through keyword research, content, on-page, technical SEO, and backlinks.
• Manage PPC/SEM campaigns on Google Ads, Meta Ads, LinkedIn, and more for ROI.
• Oversee social media marketing: pages, posts, engagement, contests, audience growth.
• Coordinate content creation (blogs, videos, infographics, landing pages) for brand and SEO.
• Build and segment email lists, design newsletters and automated flows; run A/B tests.
• Update website content and monitor performance to improve user experience and conversions.
• Track KPIs (traffic, CTR, CPC, CPL, conversions, ROAS) using GA4 and Search Console; report insights.
• Run lead generation campaigns and collaborate with sales for lead quality.
• Monitor online reputation, respond to reviews and mentions to protect brand image.
• Conduct market and competitor research and suggest new tactics based on trends.

Job description

Core Responsibilities

• Campaign planning and execution: Plan and run digital campaigns across channels like search, social, email, and display, in line with the overall marketing strategy and budget.
• Search Engine Optimization (SEO): Do keyword research, optimize website content and meta tags, improve on-page and technical SEO, and build quality backlinks to raise organic rankings.
• Paid advertising (PPC/SEM): Set up and manage paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and similar platforms, including targeting, bidding, ad copy, and budget control to maximize ROI.
• Social media marketing: Manage brand pages, create and schedule posts, engage with followers, run contests or promotions, and grow audience reach and engagement.
• Content marketing: Coordinate creation of blogs, videos, infographics, and landing pages with writers and designers, keeping content on-brand and SEO-friendly.
• Email marketing: Build and segment mailing lists, design newsletters and automated email flows, and A/B test subject lines and content to improve open and click-through rates.
• Website management: Update website content, monitor site performance and user experience, and work with developers on improvements to conversion rates.
• Analytics and reporting: Track KPIs such as traffic, CTR, CPC, CPL, conversions, and ROAS using tools like Google Analytics 4 and Search Console, and prepare regular performance reports with insights.
• Lead generation: Run campaigns aimed at capturing and nurturing leads, and coordinate with the sales team to improve lead quality.
• Online reputation management: Monitor reviews, mentions, and comments across platforms, and respond appropriately to protect the brand's image.
• Market and competitor research: Keep an eye on competitor activity, industry trends, and algorithm updates, and suggest new tactics accordingly.
• Coordination: Work with designers, content writers, agencies, and internal teams to deliver campaigns on time.