Digital Marketing Executive

Smart Work Consultants; Madurai District; On-site; INR 420,000 - 540,000; Full time

Job summary

Smart Work Consultants in Madurai is seeking a creative and result-oriented Digital Marketing Executive to strengthen our online presence, generate qualified leads, and promote our IT services across digital channels.

The ideal candidate should have hands-on experience in SEO, Google Ads, social media, content marketing, lead generation, and website analytics, and will plan, execute, and optimize campaigns.

Qualifications

• SEO & SEM expertise for IT services.
• Google Ads / PPC management.
• Social media marketing across multiple platforms.
• Content marketing and copywriting.
• Email marketing campaigns and lead nurturing.
• Google Analytics and Search Console proficiency.
• Keyword research and website optimization.
• Canva or basic graphic design skills.
• CRM / marketing automation experience preferred.

Responsibilities

• Develop and implement digital marketing strategies for IT services.
• Plan and manage SEO, SEM, Google Ads, and social campaigns.
• Generate B2B leads through digital channels.
• Manage LinkedIn, Google, Instagram, Facebook, and other platforms.
• Create engaging content for websites, blogs, and emails.
• Analyze performance with Google Analytics / Search Console.
• Monitor traffic, leads, and conversions.
• Prepare regular digital marketing reports.
• Collaborate with sales and technical teams on campaigns.

Skills

SEO

SEM

Google Ads

Social Media Marketing

Content Marketing

Email Marketing

Keyword Research

Lead Generation

Canva

CRM / Marketing Automation

Analytics

Tools

Google Analytics

Google Ads

CRM / Marketing Automation

Canva

Job description

Madurai South, India | Posted on 12/08/2026

We are looking for a creative and result-oriented Digital Marketing Executive to strengthen our online presence, generate qualified leads, and promote our IT services across digital channels.

The ideal candidate should have hands-on experience in SEO, Google Ads, social media, content marketing, lead generation, and website analytics

• Develop and execute digital marketing strategies for IT services and solutions
• Plan and manage SEO, SEM, Google Ads, and social media campaigns
• Generate B2B leads through digital channels
• Manage LinkedIn, Google, Instagram, Facebook, and other relevant platforms
• Create engaging content for websites, blogs, social media, and email campaigns
• Conduct keyword research and improve website search rankings
• Monitor website traffic, campaign performance, leads, and conversions
• Use Google Analytics / Search Console to track and analyze performance
• Manage email marketing and lead nurturing campaigns
• Research competitors, market trends, and target customer segments
• Coordinate with sales and technical teams for lead generation campaigns
• Prepare regular digital marketing reports and performance analysis

Requirements

• SEO & SEM
• Google Ads / PPC
• Social Media Marketing
• Content Marketing & Copywriting
• Email Marketing
• Google Analytics & Search Console
• Keyword Research & Website Optimization
• Canva / Basic Graphic Design
• Marketing Analytics & Reporting
• CRM / Marketing Automation – Preferred

? Experience Preferred

Digital Marketing Executive, Digital Marketing Specialist, IT Digital Marketing, B2B Digital Marketing, Technology Marketing, SEO Executive, SEM, Google Ads, PPC, Social Media Marketing, LinkedIn Marketing, Lead Generation, B2B Lead Generation, Content Marketing, Email Marketing, Google Analytics, Search Console, Keyword Research, Website Marketing, IT Services Marketing, Technology Marketing, SaaS Marketing, Performance Marketing, Online Marketing

Opportunity to work with innovative IT products and services

Exposure to B2B technology marketing and international markets

Hands-on experience with modern digital marketing tools and AI

Learning and professional development opportunities

Dynamic and growth-oriented work environment