Digital Marketing Executive

TestnHire; Jaipur; On-site; INR 300,000 - 500,000; Full time

Job summary

TestnHire in Jaipur, India, seeks a dynamic Social Media Specialist to grow our brand across platforms and drive engagement.

You will manage Instagram, Facebook, and more, focusing on reach, growth, and performance. Create short-form content with AI tools and plan monthly calendars.

Responsibilities include running Meta Ads, tracking metrics, and collaborating with designers to execute campaigns on time.

Qualifications

• 1–2 years of Digital Marketing / Social Media Marketing experience.
• Hands-on experience with Instagram, Facebook, and other platforms.
• Experience using Meta Ads Manager and campaign optimisation.
• Knowledge of social media algorithms and engagement strategies.
• Experience using AI tools for content creation.
• Basic SEO, Google Analytics knowledge is a plus.
• Strong communication, creativity, and analytical skills.
• Ability to manage multiple campaigns and deadlines.

Responsibilities

• Manage and grow Instagram, Facebook, and other social media platforms.
• Create engaging Reels, Stories, Carousels, and short videos using AI tools.
• Plan, create, and execute monthly/weekly content calendars.
• Run, monitor, and optimise Meta Ads for lead generation, sales, retargeting, and brand awareness.
• Develop creative and engaging social media content aligned with the brand's objectives.
• Track social media and campaign performance using analytics tools and prepare reports.
• Monitor trends, competitor activities, and emerging social media formats to identify growth opportunities.
• Coordinate with designers, content creators, and other teams to ensure timely execution of campaigns.
• Continuously test and optimise creatives, audiences, ad copy, and campaigns to improve performance.

Skills

Social media management

Content creation

Campaign planning

Analytics

Communication

Deadline management

Tools

Meta Ads Manager

AI content tools

Google Analytics

Job description

• Strong experience in social media handling and management is a must.
• Manage and grow Instagram, Facebook, and other social media platforms, with a focus on engagement, reach, and audience growth.
• Create engaging Reels, Stories, Carousels, and short-form videos using AI tools.
• Plan, create, and execute monthly/weekly content calendars.
• Run, monitor, and optimise Meta Ads (Facebook & Instagram) for lead generation, sales, retargeting, and brand awareness.
• Develop creative and engaging social media content aligned with the brand's objectives.
• Track social media and campaign performance using relevant analytics tools and prepare regular reports.
• Monitor trends, competitor activities, and emerging social media formats to identify growth opportunities.
• Coordinate with designers, content creators, and other teams to ensure timely execution of campaigns.
• Continuously test and optimise creatives, audiences, ad copy, and campaigns to improve performance.

Required Skills:

• 1–2 years of experience in Digital Marketing / Social Media Marketing.
• Hands-on experience managing Instagram, Facebook, and other social media platforms.
• Practical experience with Meta Ads Manager and campaign optimisation.
• Good understanding of social media algorithms, engagement strategies, and content trends.
• Experience using AI tools for content creation, video creation, and creative development.
• Basic understanding of SEO, Google Analytics, and digital marketing metrics will be an advantage.
• Strong communication, creativity, and analytical skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Candidate:

• Someone hands-on with social media, understands what content works, can independently create short-form content using AI tools, and has practical experience running and optimising Meta Ads.