Digital Marketing - Performance Marketing Specialist

Techdome; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Techdome is seeking a Performance Marketing Specialist in Hyderabad to own paid acquisition across Google and Meta. You will run campaigns end-to-end, track results, and work with Sales to convert leads into customers. The role emphasizes data-driven testing, ROI focus, and cross-functional collaboration.

The ideal candidate will manage campaigns across Search, Display, YouTube, and remarketing, optimize CPC, CPA, CAC, ROAS, and CVR, and contribute to SEO, CRO, and AI marketing initiatives.

Qualifications

• Hands-on experience managing Google Ads and Meta Ads.
• Background in performance marketing and lead generation.
• Knowledge of conversion tracking, GA4, and GTM.
• Understanding of CPL, CPA, CAC, ROAS, CTR, and CVR.
• Strong analytical thinking and communication skills.

Responsibilities

• Build, run, and optimize paid campaigns on Google Ads and Meta Ads.
• Manage Search, Display, YouTube, Performance Max, remarketing, and lead-generation campaigns.
• Track CPC, CPL, CPA, CAC, ROAS, CTR, and CVR.
• Own budgets, audience targeting and segmentation, ad creatives, and A/B tests.
• Implement and maintain tracking: GA4, GTM, Meta Pixel/CAPI, UTMs, and conversion events.
• Analyze funnel and campaign performance and report insights using Excel/Sheets/Looker Studio.
• Partner with Sales to raise lead quality and ROI.
• Contribute to SEO, CRO, marketing automation, and AI initiatives.

Skills

Google Ads

Meta Ads

Lead Generation

GA4

GTM

Analytics

A/B Testing

Education

Bachelor's degree in Marketing/Business

Tools

GA4

GTM

Looker Studio

Power BI

Zapier

Job description

Digital Marketing - Performance Marketing Specialist

2+ years

Full-Time

About Techdome

Techdome builds technology solutions across AI, cloud, data analytics, cybersecurity, and digital transformation. Our marketing team plays a direct role in the company's growth, and we're looking for someone who turns ad spend into measurable pipeline and revenue.

The Opportunity

As a Performance Marketing Specialist, you will own our paid acquisition engine across Google and Meta. You'll run campaigns end to end, track every rupee to its outcome, and work closely with Sales to make sure the leads you generate actually become customers. If you enjoy digging into data, testing ideas quickly, and being accountable for results, this role is for you.

What You'll Do

• Build, run, and continuously optimize paid campaigns on Google Ads and Meta Ads.
• Manage Search, Display, YouTube, Performance Max, remarketing, and lead-generation campaigns.
• Drive efficiency and growth by tracking and improving CPC, CPL, CPA, CAC, ROAS, CTR, and CVR.
• Own budgets, audience targeting and segmentation, ad creatives, and structured A/B tests.
• Implement and maintain tracking infrastructure: GA4, GTM, Meta Pixel/CAPI, UTMs, and conversion events.
• Analyze funnel and campaign performance, and turn insights into clear reports using Excel, Google Sheets, or Looker Studio.
• Partner with Sales to raise lead quality, improve conversion rates, and maximize ROI.
• Contribute to SEO, CRO, marketing automation, and AI-led initiatives as needed.

What You Bring

• Proven hands-on experience managing Google Ads and Meta Ads.
• Solid background in performance marketing and lead generation.
• Working knowledge of conversion tracking, GA4, and GTM.
• Clear understanding of CPL, CPA, CAC, ROAS, CTR, and CVR, and how they connect to business outcomes.
• Strong analytical thinking and communication skills.

Nice to Have

• Exposure to SaaS, technology, B2B/B2C, or lead-gen businesses.
• Familiarity with SEO, CRO, CRM platforms, and AI marketing tools.
• Experience with Looker Studio, Power BI, n8n, Zapier, or Make.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Computer Science, or a related field.
• 2+ years of relevant experience with a track record of generating leads and improving campaign performance.

Why Join Techdome?

• Your work will directly influence lead generation, digital growth, and revenue.
• You'll market cutting-edge offerings in AI, cloud, data analytics, and cybersecurity.
• You'll work in a technology-driven environment where data and experimentation guide decisions.