Digital Marketing Executive

esb

Faridabad District

On-site

INR 450,000 - 650,000

Full time

3 days ago

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Benefits offered by this job

Direct work with MD and ownership of a

Budget for ads and tools

Clear growth path to marketing roles

Job summary

Earth Sky Buildcon, a Faridabad-based construction and design company, is seeking a performance-driven digital marketer to own paid ads for a steady stream of qualified leads. You will manage the full funnel—from ad creative and targeting to lead quality and CPL—and be judged on results.

You will run campaigns across India, optimize landing pages, coordinate with sales, and report weekly on spend, leads, CPL and conversions. Prior experience in real estate or home services is preferred.

Qualifications

Graduate in any stream; a digital marketing course or certification is a plus.
2-4 years of hands-on experience running Meta and Google Ads for lead generation; real estate, construction, interior or home services experience is preferred.
Proven record of generating leads at a controlled cost and sharing past campaign results.
Strong command of Meta Ads Manager, Google Ads and Google Analytics.
Understanding of the funnel: targeting, creative, landing page, lead form, follow-up.

Responsibilities

Plan, launch and manage paid campaigns on Meta and Google Ads to generate leads for construction and design services.
Own the lead targets: number of leads, CPL and lead quality.
Run campaigns for different cities across India with location-wise targeting.
Write ad copy and brief designers for creatives.
Build and improve landing pages and lead forms to raise conversion rates.
Test audiences, creatives, offers and budgets regularly and scale what works.
Set up and maintain tracking: Meta Pixel, Google Analytics, UTM tags.
Coordinate with the sales team to follow up leads quickly and track conversions.
Share weekly and monthly performance reports with the Managing Director.

Skills

Lead generation

Campaign optimization

A/B testing

Budget management

Data-driven

Nice to have Canva CapCut

Education

Bachelor's degree

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

About Us

Earth Sky Buildcon is a construction and design company based in Faridabad, building farmhouses, bungalows and independent floors for clients across India. We are growing fast, and quality leads are the engine of that growth.

About the Role

We are looking for a performance-driven digital marketer who will run our paid ads and bring in a steady flow of qualified leads. You will own the full funnel, from ad creative and targeting to lead quality and cost per lead, and you will be judged on results, not just clicks.

Key Responsibilities

Plan, launch and manage paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, YouTube, Display) to generate leads for construction and design services.
Own the lead targets: number of leads, cost per lead (CPL) and lead quality.
Run campaigns for different cities and regions across India, with location-wise targeting and budgets.
Write ad copy and brief designers and video editors for creatives (reels, carousels, project walkthroughs).
Build and improve landing pages and lead forms to raise conversion rates.
Test audiences, creatives, offers and budgets regularly (A/B testing) and scale what works.
Set up and maintain tracking: Meta Pixel, Google Analytics, conversion tracking and UTM tags.
Coordinate with the sales team so every lead is followed up quickly, and track how many leads convert into meetings and signed projects.
Share a weekly and monthly performance report with the Managing Director covering spend, leads, CPL, conversions and next actions.
Support social media and content: Instagram, YouTube, Google Business Profile and reviews.

Requirements

Graduate in any stream; a digital marketing course or certification is a plus.
2-4 years of hands-on experience running Meta and Google Ads for lead generation; real estate, construction, interior or home services experience is preferred.
Proven record of generating leads at a controlled cost (you should be able to share past campaign results).
Strong command of Meta Ads Manager, Google Ads and Google Analytics.
Understanding of the funnel: targeting, creative, landing page, lead form, follow-up.
Basic Excel/Sheets skills for reporting, and basic knowledge of CRM or WhatsApp lead follow-up tools.
Good communication in Hindi and English.
Data-driven, creative and comfortable with accountability for numbers.

Good to Have