Digital Marketing Executive

Chandukaka Saraf And Sons; Koregaon Park; On-site; INR 420,000 - 650,000; Full time

Job summary

Chandukaka Saraf And Sons is seeking a digital marketing professional to plan and execute campaigns across media and channels in order to drive engagement and lead generation. You will oversee SEO, PPC, email marketing, and social media efforts while optimizing content and performance metrics.

The candidate should be proficient in online marketing strategies, with 2+ years of experience and a strong understanding of ecommerce dynamics in a fast-paced environment.

Qualifications

• Bachelor's degree or higher with relevant marketing experience.
• Strong knowledge of online marketing concepts, strategy and best practices.
• Experience in ecommerce, SEO, PPC, Email marketing and social media.
• More than 2 years of experience.

Responsibilities

• Plan and execute marketing projects and campaigns; measure impact and effectiveness.
• Perform ongoing SEO activities to improve organic visibility.
• Create and run SMS and Email marketing campaigns.
• Lead Social Media efforts and optimize engagement metrics.
• Review and manage digital marketing campaigns and budgets.
• Promote products/services in the digital space to drive awareness.
• Research internet trends to reach new customers and generate leads.
• Analyze market data and plan promotions and contests accordingly.
• Prepare online newsletters and distribute promotional emails.
• Optimize product content for digital channels.
• Manage Google Campaigns including Search, Display, and Shopping ads.

Skills

Online marketing

SEO

Email marketing

Social media

PPC

Content optimization

Education

Bachelor's degree

Tools

Google Ads

Job description

Role & responsibilities

• Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
• Performing activities relating to Search Engine Optimization on a continuous basis
• Creating and executing SMS and E-mail based marketing campaigns
• Executing Social Media efforts and striving to improve the results in terms likes, shares, tweets, etc.
• Reviewing and actively managing digital marketing
• Promoting employers products and/or services in the digital space
• Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
• Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Product Content Optimization
• Responsible for all Google Campaign like Search keyword, Display, Shopping adv

Preferred candidate profile

• Education level and/or relevant experience(s)
• Any Bachelor degree.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• More than 2years experience

Nice-to-Have:

• Knowledge and skills: (general and technical)
• Should be highly up-to-date with advances in web technology
• Must know all about social networking and viral marketing campaigns
• Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world
• Should be comfortable writing and communicating effectively about technology (Related to SEO).
• Must be able to think creatively about innovative approaches to marketing.
• Excellent communication skill in English (Both Written and Verbal)
• Analysis Skills (i.e. Campaign, Marketing Competition, CPC/bid)