Executive – Digital Marketing

Mevive International; Coimbatore District; On-site; INR 300,000 - 500,000; Full time

Job summary

Mevive International is seeking an Executive – Digital Marketing to plan, schedule and execute social media content across LinkedIn, Instagram and YouTube. You will craft platform-specific copy for blogs, posts and ads, and manage paid campaigns with Google Ads and Meta Ads Manager, while supporting SEO efforts.

You will track performance with Google Analytics, create visual assets in Canva or Adobe tools, and collaborate with sales to align marketing with business goals while staying ahead of

Qualifications

• Bachelor's/Masters in Digital Marketing/ Marketing, Mass Communication or related field.
• 0–2 years of experience in digital marketing, content marketing or related role.
• Proficiency with Google Analytics, Google Ads, Meta Ads Manager and SEO tools.
• Working knowledge of basic HTML/CSS and conversion tracking.
• Strong copywriting skills, and comfort with design tools like Canva or Adobe Photoshop/Express.
• Fluent in English must, Tamil/ Hindi/Malayalam.
• Adaptable, organised and comfortable collaborating across teams.

Responsibilities

• Plan, schedule and execute social media content calendars across LinkedIn, Instagram and YouTube.
• Write compelling, platform-specific copy for blogs, social posts and digital advertisements.
• Run and optimise paid campaigns on Google Ads and Meta Ads Manager, alongside SEO to drive organic traffic.
• Track performance using Google Analytics and other web analytics tools and report on key metrics and conversions.
• Create and adjust visual assets using Canva or Adobe tools for quick-turnaround content.
• Manage email marketing campaigns and day-to-day social media community engagement.
• Stay current on algorithm changes, digital trends and emerging AI tools to keep strategies sharp.
• Collaborate cross-functionally with the sales team to align marketing efforts with business goals.

Skills

Google Analytics

Google Ads

Meta Ads Manager

SEO

HTML/CSS

Copywriting

Canva/Adobe Photoshop

English fluency

Team collaboration

Education

Bachelor's/Masters in Digital Marketing/Marketing/Mass Communication or related

Tools

Canva

Adobe Photoshop/Express

Job description

• Designation: Executive – Digital Marketing
• Employment Type: Full-time
• Experience: 0–2 years
• Qualification: Bachelor's/Masters in Digital Marketing/Marketing/Mass Communication or related

Skills

• Bachelor's/Masters degree in Digital Marketing/ Marketing, Mass Communication or a related field.
• 0–2 years of experience in digital marketing, content marketing or a related role.
• Proficiency with Google Analytics, Google Ads, Meta Ads Manager and SEO tools.
• Working knowledge of basic HTML/CSS and conversion tracking.
• Strong copywriting skills, and comfort with design tools like Canva or Adobe Photoshop/Express.
• Fluent in English must, Tamil/ Hindi/Malayalam.
• Adaptable, organised and comfortable collaborating across teams.

Job Role & Responsibilities

• Plan, schedule and execute social media content calendars across LinkedIn, Instagram and YouTube.
• Write compelling, platform-specific copy for blogs, social posts and digital advertisements.
• Run and optimise paid campaigns on Google Ads and Meta Ads Manager, alongside SEO to drive organic traffic.
• Track performance using Google Analytics and other web analytics tools and report on key metrics and conversions.
• Create and adjust visual assets using Canva or Adobe tools for quick-turnaround content.
• Manage email marketing campaigns and day-to-day social media community engagement.
• Stay current on algorithm changes, digital trends and emerging AI tools to keep strategies sharp.
• Collaborate cross-functionally with the sales team to align marketing efforts with business goals.