Digital Marketing Executive

One MG; Chennai District; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Diverse brands exposure

Continuous learning and growth

Job summary

One MG is seeking a data-driven Digital Marketing Analyst to plan, execute, monitor, and optimize campaigns across Google Ads, Meta, and LinkedIn. The role includes SEO, keyword research, site optimization, analytics, reporting, and social media management to generate quality leads for diverse client brands.

You will collaborate with content teams, manage email and WhatsApp campaigns, and stay ahead of AI-driven marketing trends. 1–3 years of experience preferred; bachelor's degree preferred.

Qualifications

• Strong knowledge of digital marketing platforms and analytics.
• Ability to plan, execute, monitor, and optimize campaigns.
• Good communication and coordination skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta, and LinkedIn.
• Monitor campaign performance and implement optimization strategies to improve ROI.
• Conduct keyword research and implement On-Page and Off-Page SEO strategies.
• Work closely with content team to provide SEO-friendly keywords and content recommendations.
• Monitor website performance, page speed, and search engine rankings.
• Prepare weekly and monthly campaign performance reports using analytics tools.
• Analyse website traffic, user behaviour, and conversion data to improve marketing performance.
• Schedule and manage social media content across various platforms.
• Execute email marketing campaigns and WhatsApp marketing campaigns.
• Monitor client social media pages, respond to inquiries, and coordinate with internal teams.
• Stay updated with the latest digital marketing trends, AI tools, and platform updates.

Job description

We are looking for a data-driven and creative Digital Marketing Analyst to join our team. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across multiple platforms. The role also involves SEO, campaign analysis, reporting, and social media management to improve brand visibility and generate quality leads.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta, and LinkedIn.
• Monitor campaign performance and implement optimization strategies to improve ROI.
• Conduct keyword research and implement On-Page and Off-Page SEO strategies.
• Work closely with the Content Team by providing SEO-friendly keywords and content recommendations.
• Monitor website performance, page speed, and search engine rankings.
• Prepare weekly and monthly campaign performance reports using analytics tools.
• Analyse website traffic, user behaviour, and conversion data to improve marketing performance.
• Schedule and manage social media content across various platforms.
• Execute email marketing campaigns and WhatsApp marketing campaigns.
• Monitor client social media pages, respond to inquiries, and coordinate with internal teams when required.
• Stay updated with the latest digital marketing trends, AI tools, and platform updates.

Required Skills

• Strong knowledge of Google Ads, Meta Ads, and LinkedIn Campaign Manager.
• Good understanding of SEO, keyword research, and website optimization.
• Experience with Google Analytics, Google Tag Manager, and Looker Studio (Google Data Studio).
• Familiarity with Mailchimp or other email marketing tools.
• Knowledge of AI tools such as ChatGPT and Claude for content and marketing support.
• Strong analytical, reporting, and problem-solving skills.
• Excellent communication and coordination abilities.
• Ability to manage multiple client accounts and meet deadlines.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 1–3 years of experience in Digital Marketing or Performance Marketing.

Why Join One MG?

• Opportunity to work with diverse brands and industries.
• Hands-on experience with leading digital marketing tools.
• Collaborative and creative work environment.
• Continuous learning and professional growth opportunities.