Digital Marketing Executive

Astraea Life Sciences; Bengaluru; On-site; INR 350,000 - 700,000; Full time

Job summary

Astraea Life Sciences in Bengaluru, India seeks a marketing professional to plan and execute digital campaigns across SEO, SEM, PPC, social media and email channels. You will produce blog posts and ad creatives aligned with brand voice and track performance with Google Analytics.

The role emphasizes landing page optimization, audience research and test-driven growth experiments to improve traffic and conversions. Join a data-driven team focused on scalable marketing initiatives.

Qualifications

• Experience planning and executing digital marketing campaigns across SEO/SEM, PPC and social channels.
• Ability to create blog posts, website copy and ad creatives that fit brand voice.
• Proficiency in tracking KPIs like traffic, conversions and ROI with analytics tools.

Responsibilities

• Plan and execute digital campaigns across SEO, SEM, PPC, social media and email marketing.
• Create and manage blog posts, website copy, ad creatives and social materials.
• Track KPIs and ROI using analytics tools and report performance.
• Optimize landing pages and funnels for better user experience and rankings.
• Identify target segments and test growth experiments.

Skills

SEO/SEM/PPC campaigns

Content creation

Analytics with Google Analytics

Landing page optimization

Audience research

Tools

Google Analytics

Job description

• Plan & Execute Campaigns: Run digital strategies across Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click (PPC), social media, and email marketing.
• Content Creation: Produce and manage blog posts, website copy, ad creatives, and social media materials that match brand voice.
• Analytics & Reporting: Track key performance indicators (KPIs) like traffic, conversion rates, and Return on Investment (ROI) using tools like Google Analytics.
• Website & Funnel Optimization: Improve landing pages, user experience, and search rankings.
• Audience Research: Identify target segments and test growth experiments.