Digital Marketing Executive

Fowler Westrup; Maluru; On-site; INR 400,000 - 650,000; Full time

Job summary

Fowler Westrup in Karnataka, India seeks a digital marketing professional to develop and execute strategies aligned with business objectives. You will manage Instagram, Facebook, and LinkedIn, and optimize paid campaigns on Google Ads and social platforms.

You will monitor website traffic, leads, conversions, and campaign performance using Google Analytics and Search Console, and create email campaigns while coordinating with content, design and sales teams to drive campaigns.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage social media platforms such as Instagram, Facebook, LinkedIn.
• Manage and optimize paid advertising campaigns across Google Ads and social media platforms.
• Monitor website traffic, leads, conversions, and campaign performance using tools such as Google Analytics and Search Console.
• Create and manage email marketing campaigns and customer communication.
• Coordinate with content, design, sales, and other teams to execute marketing campaigns.
• Conduct competitor and market research to identify new digital marketing opportunities.
• Track campaign performance and prepare regular reports with actionable insights.
• Stay updated with the latest digital marketing trends, tools, algorithms, and best practices.

Job description

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage social media platforms such as Instagram, Facebook, LinkedIn.
• Manage and optimize paid advertising campaigns across Google Ads and social media platforms.
• Monitor website traffic, leads, conversions, and campaign performance using tools such as Google Analytics and Search Console.
• Create and manage email marketing campaigns and customer communication.
• Coordinate with content, design, sales, and other teams to execute marketing campaigns.
• Conduct competitor and market research to identify new digital marketing opportunities.
• Track campaign performance and prepare regular reports with actionable insights.
• Stay updated with the latest digital marketing trends, tools, algorithms, and best practices.