Digital Marketing Executive

Herald Exchange; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

Herald Exchange is seeking a Digital Marketing Executive in Bengaluru to plan and execute digital marketing activities, manage social media presence, and create engaging content. You will support campaigns that strengthen brand visibility and drive business growth, collaborating with designers and internal teams to deliver compelling assets.

The role emphasizes creativity with execution, staying updated on the latest digital marketing trends, and a willingness to learn new tools and platforms.

Qualifications

• 1–3 years of experience in Digital Marketing or Social Media Marketing.
• Good understanding of social media platforms and digital marketing fundamentals.
• Strong content writing and communication skills.
• Basic understanding of SEO, Google Analytics, paid advertising, and digital campaign metrics.
• Ability to create engaging social media content and campaign ideas.
• Strong organizational and time-management skills.
• Willingness to learn new tools, platforms, and digital marketing trends.

Responsibilities

• Social Media Management: maintain platforms and content calendars; monitor engagement and trends.
• Content Creation & Marketing: develop ideas, write copy, coordinate with design teams, repurpose content; support campaigns.
• SEO & Website: assist basic on-page/off-page SEO; keyword research; update website content; monitor traffic.
• Analytics & Reporting: track performance, analyze metrics, provide optimization insights.

Skills

Social media management

Content writing

Campaign planning

Analytics

SEO basics

Paid advertising

Communication skills

Time management

Learning new tools

Tools

Google Analytics

Google Ads

Meta Ads

LinkedIn Ads

Job description

We are looking for a creative, proactive, and result-oriented Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning and executing digital marketing activities, managing social media presence, creating engaging content, and supporting campaigns that strengthen our brand visibility and business growth.

This role is ideal for someone who combines creativity with execution and is eager to learn, experiment, and stay updated with the latest digital marketing trends.

Key Responsibilities

1. Social Media Management

• Manage and maintain the company's social media platforms, including LinkedIn, Instagram, Facebook, and X.
• Develop and execute social media content calendars.
• Create, curate, and publish engaging content aligned with brand objectives.
• Monitor audience engagement, comments, messages, and overall social media performance.
• Stay updated on social media trends, formats, and best practices.

2. Content Creation & Marketing

• Develop ideas for social media posts, campaigns, blogs, newsletters, and other digital content.
• Write clear, engaging, and brand-aligned copy.
• Coordinate with designers, video editors, and internal teams to develop creative assets.
• Repurpose existing content into different formats for various digital platforms.
• Assist in planning and executing digital marketing campaigns.
• Monitor campaign performance and provide insights for optimization.
• Conduct basic audience and competitor research.

4. SEO & Website

• Support basic on-page and off-page SEO activities.
• Conduct keyword research and identify content opportunities.
• Assist with website content updates and optimization.
• Monitor basic website performance and traffic metrics.

5. Analytics & Reporting

• Track social media, website, and campaign performance.
• Analyze key metrics and identify areas for improvement.
• Use insights and data to improve future campaigns and content.

Requirements

• 1-3 years of experience in Digital Marketing, Social Media Marketing, or a related field.
• Good understanding of social media platforms and digital marketing fundamentals.
• Strong content writing and communication skills.
• Basic understanding of SEO, Google Analytics, paid advertising, and digital campaign metrics.
• Ability to create engaging social media content and campaign ideas.
• Strong organizational and time-management skills.
• Willingness to learn new tools, platforms, and digital marketing trends.

Good to Have

• Basic knowledge of video editing and short-form video content.
• Experience with Google Ads / Meta Ads / LinkedIn Ads.
• Experience working with B2B or professional-services brands.

What We're Looking For

More than just someone who can post content, we're looking for someone who can think, create, execute, measure, and improve.

You should be curious about what makes people engage with content, comfortable experimenting with new ideas, and able to turn a marketing objective into meaningful digital communication.