Digital Marketing Executive

COEQUAL INFOTECH PVT LTD; Bengaluru; On-site; INR 300,000 - 800,000; Full time

Job summary

COEQUAL INFOTECH PRIVATE LIMITED in Bengaluru is seeking a Digital Marketing Executive with 3+ years of hands-on experience to plan, execute, and optimize digital campaigns across SEO, SEM, social media, email, and paid media.

You will develop content for websites and campaigns, manage Google Ads/Meta Ads, analyze performance with analytics tools, run A/B tests, and drive leads and brand growth in a fast-paced office environment.

Qualifications

• Graduates/Post graduates in computer applications, IT related or certification in digital marketing.
• 3+ years of hands-on experience in Digital Marketing or a similar role.
• Strong knowledge of SEO/SEM, Google Ads, Meta Ads, social media marketing, and content marketing.
• Experience with Google Analytics, Google Ads Manager, Meta Ads Manager, CMS platforms such as WordPress, and familiarity with CRM or marketing automation tools.
• Strong analytical, creative, communication, and problem-solving skills; basic knowledge of HTML, CSS, and JavaScript will be an added advantage.

Responsibilities

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email marketing, and paid advertising channels.
• Develop and manage content for websites, blogs, social media, advertisements, and email campaigns.
• Manage and optimize Google Ads, Meta Ads, PPC, and paid social campaigns to improve lead generation and campaign performance.
• Monitor and analyze website traffic, leads, conversions, campaign performance, and ROI using relevant analytics tools.
• Conduct A/B testing and optimize landing pages, campaigns, and user funnels to improve results.
• Monitor digital marketing trends, competitor activities, search engine algorithm updates, and industry developments.

Skills

SEO/SEM

Google Ads

Social media marketing

Content marketing

Analytics

Education

BCA / BSc IT or related

Tools

WordPress

Google Analytics

Google Ads Manager

Meta Ads Manager

Job description

DIGITAL MARKETING EXECUTIVE

Company: COEQUAL INFOTECH PRIVATE LIMITED

Location: Bengaluru

Experience: 3+ Years

CTC: 3 - 8LPA

Employment Type: Full-Time | Work from Office

Joining: Immediate Joiners Preferred

JOB DESCRIPTION

We are looking for an experienced Digital Marketing Executive to plan, execute, and optimize digital marketing activities to strengthen brand visibility, generate leads, and support business growth.

Key Responsibilities

Plan and execute digital marketing campaigns across SEO, SEM, social media, email marketing, and paid advertising channels.

Develop and manage content for websites, blogs, social media, advertisements, and email campaigns.

Manage and optimize Google Ads, Meta Ads, PPC, and paid social campaigns to improve lead generation and campaign performance.

Monitor and analyze website traffic, leads, conversions, campaign performance, and ROI using relevant analytics tools.

Conduct A/B testing and optimize landing pages, campaigns, and user funnels to improve results.

Monitor digital marketing trends, competitor activities, search engine algorithm updates, and industry developments.

Required Qualifications & Skills

Graduates/Post graduates in computer applications, IT related or certification in digital marketing .

3+ years of hands-on experience in Digital Marketing or a similar role.

Strong knowledge of SEO/SEM, Google Ads, Meta Ads, social media marketing, and content marketing.

Experience with Google Analytics, Google Ads Manager, Meta Ads Manager, CMS platforms such as WordPress, and familiarity with CRM or marketing automation tools.

Strong analytical, creative, communication, and problem-solving skills; basic knowledge of HTML, CSS, and JavaScript will be an added advantage.