Digital Marketing Executive

Tekskills Inc.; Bengaluru; On-site; INR 350,000 - 550,000; Full time

Job summary

Tekskills Inc. in Bengaluru is seeking a dynamic Digital Marketing Executive to join our in-house marketing team. You will manage social media channels, engage WhatsApp communities, plan and monitor digital campaigns, and support book marketing initiatives with audience outreach.

You will also maintain professional client communications, analyze campaign performance, and collaborate with creative teams to deliver timely marketing results that drive engagement and growth.

Qualifications

• Proven experience as a Digital Marketing Executive or similar role.
• Hands-on knowledge of social media management and campaign execution.
• Experience with WhatsApp broadcast/community handling.
• Strong understanding of digital marketing strategies and audience engagement.

Responsibilities

• Manage and grow social media channels across platforms.
• Handle WhatsApp communities and groups to engage audiences effectively.
• Plan, execute, and monitor digital marketing campaigns.
• Support book marketing activities through digital promotions and audience outreach.
• Maintain professional communication with clients and points of contact (POCs).
• Track, analyze, and present campaign performance reports.
• Coordinate with creative and content teams for timely execution of marketing initiatives.

Skills

Social media management

Campaign management

WhatsApp communities

Client communication

Analytics & reporting

Tools

Social media tools

Job description

We are seeking a dynamic and proactive Digital Marketing Executive to join our in-house marketing team. The role involves managing social media platforms, executing digital campaigns, handling community groups, supporting book-marketing initiatives, maintaining client relations, and tracking performance analytics. The ideal candidate should be digitally savvy, organized, and result-oriented.

Key Responsibilities

• Manage and grow social media channels across platforms.
• Handle WhatsApp communities and groups to engage audiences effectively.
• Plan, execute, and monitor digital marketing campaigns.
• Support book marketing activities through digital promotions and audience outreach.
• Maintain professional communication and coordination with clients and points of contact (POCs).
• Track, analyze, and present campaign performance reports and analytics.
• Coordinate with creative and content teams for the timely execution of marketing initiatives.

Requirements

• Proven experience as a Digital Marketing Executive or similar role.
• Hands-on knowledge of social media management tools, WhatsApp broadcast/community handling, and campaign management.
• Strong understanding of digital marketing strategies, content trends, and audience engagement techniques.
• Ability to manage multiple projects and deadlines.
• Good communication and client handling skills.
• Analytical mindset with basic reporting abilities.