Digital Marketing Executive

Tekskills Inc.; Chennai; On-site; INR 279,000 - 502,000; Full time

Job summary

Tekskills Inc. is seeking a dynamic Digital Marketing Executive to join our in-house marketing team in Chennai. The role focuses on managing social media channels, executing digital campaigns, handling WhatsApp communities, and supporting book marketing initiatives to reach target audiences.

The ideal candidate will be digitally savvy, organized, and results-oriented, with the ability to analyze campaign performance and coordinate with content teams for timely execution.

Qualifications

• Experience as a Digital Marketing Executive or similar role.
• Hands-on knowledge of social media management tools and WhatsApp broadcast/community handling.
• Strong understanding of digital marketing strategies, content trends, and audience engagement techniques.
• Ability to manage multiple projects and deadlines.
• Good communication and client handling skills.
• Analytical mindset with basic reporting abilities.

Responsibilities

• Manage and grow social media channels across platforms.
• Handle WhatsApp communities and groups to engage audiences effectively.
• Plan, execute, and monitor digital marketing campaigns.
• Support book marketing activities through digital promotions and audience outreach.
• Maintain professional communication and coordination with clients and points of contact (POCs).
• Track, analyze, and present campaign performance reports and analytics.
• Coordinate with creative and content teams for timely execution of marketing initiatives.

Skills

Social media management

Campaign planning

Audience engagement

Communication

Project management

Tools

WhatsApp

Social media management tools

Job description

We are seeking a dynamic and proactive Digital Marketing Executive to join our in-house marketing team. The role involves managing social media platforms, executing digital campaigns, handling community groups, supporting book-marketing initiatives, maintaining client relations, and tracking performance analytics. The ideal candidate should be digitally savvy, organized, and result-oriented.

Key Responsibilities

• Manage and grow social media channels across platforms.
• Handle WhatsApp communities and groups to engage audiences effectively.
• Plan, execute, and monitor digital marketing campaigns.
• Support book marketing activities through digital promotions and audience outreach.
• Maintain professional communication and coordination with clients and points of contact (POCs).
• Track, analyze, and present campaign performance reports and analytics.
• Coordinate with creative and content teams for the timely execution of marketing initiatives.

Requirements

• Proven experience as a Digital Marketing Executive or similar role.
• Hands-on knowledge of social media management tools, WhatsApp broadcast/community handling, and campaign management.
• Strong understanding of digital marketing strategies, content trends, and audience engagement techniques.
• Ability to manage multiple projects and deadlines.
• Good communication and client handling skills.
• Analytical mindset with basic reporting abilities.