Digital Marketing Executive _Immediate

Tekskills Inc.; Kolkata District; On-site; INR 350,000 - 550,000; Full time

Job summary

Tekskills Inc. in Kolkata is seeking a Digital Marketing Executive to manage and grow social media channels, handle WhatsApp communities, and plan and monitor campaigns. You will support marketing activities, engage audiences, and maintain professional client communications.

Strong analytical skills and ability to juggle multiple projects are required. Experience with digital strategies, content trends, and campaign management is essential to drive effective audience engagement and deliver

Qualifications

• Proven experience as a Digital Marketing Executive or similar role.
• Hands‑on knowledge of social media management tools and WhatsApp broadcast/community handling.
• Strong understanding of digital marketing strategies, content trends, and audience engagement techniques.

Responsibilities

• Manage and grow social media channels across platforms.
• Handle WhatsApp communities and groups to engage audiences effectively.
• Plan, execute, and monitor digital marketing campaigns.
• Support book marketing activities through digital promotions and audience outreach.
• Maintain professional communication with clients and POCs.
• Track, analyze, and present campaign performance reports and analytics.
• Coordinate with creative and content teams for timely execution.

Skills

Digital Marketing

Social Media Tools

WhatsApp Communities

Campaign Management

Content Trends

Audience Engagement

Client Handling

Analytics & Reporting

Job description

• Manage and grow social media channels across platforms.
• Handle WhatsApp communities and groups to engage audiences effectively.
• Plan, execute, and monitor digital marketing campaigns.
• Support book marketing activities through digital promotions and audience outreach.
• Maintain professional communication and coordination with clients and points of contact (POCs).
• Track, analyze, and present campaign performance reports and analytics.
• Coordinate with creative and content teams for the timely execution of marketing initiatives.

Preferred candidate profile

• Proven experience as a Digital Marketing Executive or similar role.
• Hands‑on knowledge of social media management tools, WhatsApp broadcast/community handling, and campaign management.
• Strong understanding of digital marketing strategies, content trends, and audience engagement techniques.
• Ability to manage multiple projects and deadlines.
• Good communication and client handling skills.
• Analytical mindset with basic reporting abilities.