Digital Marketing Executive

Sun Programs; Bengaluru; On-site; INR 300,000 - 500,000; Full time

Job summary

Sun Programs in Bangalore, India is seeking a Digital Marketing Executive to drive online presence and campaigns. You will plan and optimize social media, SEO/SEM, email campaigns, and content initiatives to engage consumers and grow brand awareness.

The role requires hands-on skills with Google Adwords, Google Analytics, and content creation, with 0.6–4 years of experience. You will collaborate with designers to enhance user experience and measure performance across channels.

Qualifications

• Proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends).

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Skills

Digital marketing

Social media marketing

SEO/SEM

Google Analytics

Content writing

Email campaigns

Analytical mindset

Education

Marketing degree

Tools

Google Adwords

Google Analytics

WebTrends

NetInsight

Job description

Job Details

• Job Title: Digital Marketing Executive
• Location: Bangalore, India
• Industry: IT-Software / Software Services
• Experience: 0.6 - 4 Years
• Employment Type: Permanent Job, Full Time
• Openings: 1

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Any degree in marketing or relevant field