Digital Marketing Executive

KAAPRO; Ahmedabad District; Sur place; INR 300 000 - 600 000; Plein temps

Résumé du poste

KAAPRO is seeking a hands-on Digital Marketing Executive to manage day-to-day digital activities for wholesale and retail audiences. The role covers social media management, paid advertising, SEO, content creation, and lead tracking to boost online visibility and growth.

You will work with management to plan campaigns, publish content, optimize ads, monitor analytics, and report on qualified enquiries and brand impact.

Qualifications

• 1–2 years of relevant digital marketing experience, including at least one continuous year in a role.
• Degree or diploma in Marketing or a related field.
• Hands-on knowledge of Meta Ads Manager, Google Ads, social media management, and basic SEO.
• Familiarity with website content updates, analytics tools, lead tracking, and campaign reporting.

Responsabilités

• Plan and execute digital marketing activities across platforms (Instagram, Facebook, LinkedIn, YouTube, Google, WhatsApp Business).
• Create monthly content calendars, write captions, prepare basic creatives, and produce short-form content.
• Set up, monitor, and optimize Meta Ads and Google Ads campaigns within approved budgets.
• Manage website content, improve basic SEO, and maintain online business profiles.
• Track website traffic, campaign performance, enquiry sources, and lead generation using analytics tools.
• Record marketing enquiries and coordinate with the sales team for follow-up.
• Prepare regular reports covering campaign performance, qualified enquiries, and brand awareness.
• Verify product information, pricing, and marketing claims before publication.

Connaissances

Social media management

Paid advertising

SEO

Content creation

Lead tracking

Analytics

Copywriting

Independent work

Formation

Degree/diploma in Marketing or related field

Outils

Meta Ads Manager

Google Ads

Google Analytics

Description du poste

We are looking for a hands‑on Digital Marketing Executive to manage day‑to‑day digital marketing activities across wholesale and retail audiences. The ideal candidate should have practical experience in social media management, paid advertising, SEO, content creation, and lead tracking.

You will work closely with management to improve online visibility, generate qualified enquiries, track campaign performance, and support business growth.

Key Responsibilities

• Plan and execute digital marketing activities across Instagram, Facebook, LinkedIn, YouTube, Google, and WhatsApp Business.
• Create monthly content calendars, write captions, prepare basic creatives, and produce short‑form content.
• Set up, monitor, and optimize Meta Ads and Google Ads campaigns within approved budgets.
• Manage website content, improve basic SEO, and maintain online business profiles.
• Track website traffic, campaign performance, enquiry sources, and lead generation using analytics tools.
• Record marketing enquiries and coordinate with the sales team for follow‑up.
• Prepare regular reports covering campaign performance, qualified enquiries, and brand awareness.
• Verify product information, pricing, and marketing claims before publication.

Requirements

• 1–2 years of relevant digital marketing experience, including at least one continuous year in a role.
• Degree or diploma in Marketing or a related field.
• Hands‑on knowledge of Meta Ads Manager, Google Ads, social media management, and basic SEO.
• Familiarity with website content updates, analytics tools, lead tracking, and campaign reporting.
• Good copywriting skills and the ability to create basic marketing designs and short‑form content.
• Ability to work independently, organize tasks, and report results accurately.
• Gujarati and English communication skills are preferred but not mandatory.

Performance Expectations

Success will be measured by qualified enquiries generated, contribution to sales opportunities, online brand visibility, accurate lead handovers, and timely campaign reporting.