Digital Marketing Executive

Vivek Flowers Exports India; Tamil Nadu; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Vivek Flowers Exports India is seeking a Digital Marketing Executive to plan, execute and optimize campaigns across major platforms, with a strong focus on SEO, SEM, and analytics. The role requires coordinating with design and development teams to improve site performance and user experience.

You will manage Google/Meta ads, perform keyword and competitor analysis, and enhance content and landing pages to boost organic visibility and online sales, targeting US-based customers.

Qualifications

• Minimum 2 years of hands on digital marketing experience with SEO, SEM, social media, paid advertising and analytics.
• Experience with Google Ads, Meta Ads Manager, GA4, Google Search Console, Google Tag Manager and SEO tools.
• Strong analytical, troubleshooting, communication, creativity and problem-solving skills.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across Google, Facebook, Instagram, LinkedIn and other platforms.
• Perform technical SEO audits to resolve indexing, crawling, redirects and duplicate content issues.
• Research keywords, analyze competitors, build on-page and off-page SEO strategies and optimize site content.
• Improve site speed, mobile responsiveness and Core Web Vitals to boost rankings and user experience.
• Manage ads, budgets, campaigns, bidding and audience targeting to maximize ROAS and conversions.
• Set up and monitor Analytics, Search Console and Tag Manager for accurate performance tracking.
• Create SEO-friendly content, product descriptions and landing pages; coordinate with design and dev teams.
• Monitor local SEO, and plan seasonal/launch promotions targeting USA customers.

Skills

Digital marketing

SEO

SEM

Social media

Analytics

Campaign management

Tools

Google Ads

Meta Ads Manager

GA4

Google Search Console

Google Tag Manager

SEO tools

Job description

Company Overview:

We are one of the largest retail chains in the United States of America. Specializing in traditional Indian flowers and devotional items for festivals, occasions, and events. Proudly operating across more than 25+ locations in USA. In addition, we are the leading exporter of traditional Indian flowers, bringing the beauty and authenticity of Indias floral heritage to communities around the world.

Job Responsibilities: Digital Marketing Executive

• Plan, execute, and optimize digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital platforms.
• Perform technical SEO audits to identify and resolve website indexing, crawling, broken links, redirect, and duplicate content issues.
• Conduct keyword research, competitor analysis, backlink analysis, and implement on-page, off-page, and technical SEO strategies.
• Optimize website content, meta titles, meta descriptions, URLs, headings, image alt tags, internal links, and XML sitemaps.
• Monitor and improve website speed, mobile responsiveness, Core Web Vitals, user experience, and search engine rankings.
• Manage Google Ads, Meta Ads, remarketing campaigns, audience targeting, bidding strategies, and advertising budgets.
• Track campaign performance and optimize CPC, CPA, CTR, conversion rates, and Return on Ad Spend (ROAS).
• Set up and monitor Google Analytics, Google Search Console, and Google Tag Manager for accurate performance tracking.
• Create and manage SEO-friendly content, product descriptions, landing pages, blogs, promotional banners, and website updates.
• Identify website errors, broken functionalities, checkout issues, and technical problems, coordinating with developers for resolution.
• Use basic HTML, CSS, and JavaScript knowledge to identify website formatting issues and support tracking implementation.
• Manage social media accounts, content calendars, post scheduling, audience engagement, and performance monitoring.
• Develop and execute email marketing campaigns, newsletters, customer segmentation, and automated promotional workflows.
• Optimize product pages, category pages, website navigation, and landing pages to improve organic visibility and online sales.
• Work with Google Merchant Center, product feeds, and e-commerce advertising integrations, wherever applicable.
• Analyze website traffic, customer behavior, conversion funnels, campaign attribution, and sales data to identify improvement opportunities.
• Monitor Google Business Profiles and implement local SEO strategies to improve visibility across business locations.
• Research emerging digital marketing trends, customer preferences, competitor strategies, and new promotional opportunities.
• Coordinate with the design, video editing, e-commerce, and website development teams to execute marketing activities.
• Plan and execute seasonal, festival, product launch, and promotional campaigns targeting customers in the USA.
• Maintain digital marketing calendars, campaign documentation, advertising records, and regular performance reports for management.

Qualifications:

• 1. Minimum 2 years of hands on experience in digital marketing, with practical knowledge of SEO, SEM, social media, paid advertising, and website analytics.
• 2. Experience with Google Ads, Meta Ads Manager, GA4, Google Search Console, Google Tag Manager, and SEO tools.
• 3. Demonstrate strong analytical, technical troubleshooting, communication, creative thinking, and problem-solving skills.