Digital Marketing Coordinator

MSI Services Pvt Ltd; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

MSI Services Pvt. Ltd. seeks a Digital Marketing Coordinator to support organic social media and digital advertising initiatives from our Bangalore office.

The role covers content creation, scheduling, reporting, and asset management while collaborating with the Digital Content Specialist and broader marketing team. You will ensure on-brand messaging across platforms, maintain calendars, and help optimize campaigns with monthly performance insights.

Qualifications

• 1–4 years in social media management or related field.
• Experience with Sprout Social, Hootsuite, or Later.
• Strong writing across Facebook, Instagram, Pinterest, and LinkedIn.
• Canva and basic graphic design skills preferred.

Responsibilities

• Write captions for and schedule organic social media posts across platforms (Facebook, Instagram, Pinterest, LinkedIn).
• Maintain social media content calendars and ensure posts are published on schedule.
• Provide monthly reporting on organic social media performance and insights.
• Organize digital advertising assets and maintain asset library for campaigns.
• Ensure content aligns with brand standards and marketing objectives.

Skills

Social media management

Digital marketing

Content marketing

Copywriting

Canva

Graphic design basics

Analytics & reporting

Tools

Sprout Social

Hootsuite

Later

Job description

MSI Services Pvt. Ltd. is currently hiring suitable candidates for the role - “Digital Marketing Coordinator – National Marketing Team” within our business operations in Bangalore, India. There are several openings in the Sales, Purchase, Imports and Accounting Departments.

Summary

The Digital Marketing Coordinator supports the execution and day-to-day management of organic social media and digital advertising initiatives. This role is responsible for writing, scheduling, and maintaining organic social content; providing monthly organic social media reporting; organizing digital advertising assets; and managing user-generated content (UGC). The position works closely with the Digital Content Specialist and broader marketing team to ensure content is accurate, timely, engaging, and aligned with brand standards and marketing objectives.

Organic Social Media Management

• Write captions for, and schedule organic social media posts across platforms including Facebook, Instagram, Pinterest, and LinkedIn.
• Maintain social media content calendars and ensure posts are scheduled and published according to established timelines.
• Adapt messaging and captions for different social platforms while maintaining a consistent brand voice.
• Ensure all organic social content is accurate, engaging, and aligned with campaign objectives and overall marketing strategy.
• Review scheduled content prior to publishing to ensure accuracy of copy, links, creative assets, tagging, and formatting.
• Monitor social content calendars and coordinate with internal team members to ensure content is received and scheduled on time.
• Provide monthly reporting on organic social media performance, including key metrics, trends, and insights.
• Identify notable content performance and engagement trends to help inform future organic social content.

Digital Advertising Asset Management

• Pull and organize creative assets required for Google quarterly.
• Maintain an organized and up-to-date library of paid media creative assets.
• Ensure advertising assets are properly labeled, organized, and readily accessible to the marketing team.
• Coordinate with the Digital Content Specialist and marketing team to ensure the appropriate creative assets are available for campaigns.
• Help maintain accurate records of current and previously used advertising creative.

Required Skills & Qualifications

• 1-4 years of experience in social media management, digital marketing, content marketing, or a related field.
• Hands-on experience managing organic social media content from setup through scheduling and publishing.
• Experience using a social media management platform such as Sprout Social, Hootsuite, or Later; Sprout Social experience preferred.
• Strong understanding of organic social media best practices across Facebook, Instagram, Pinterest, and LinkedIn.
• Strong creative writing and copywriting skills, with the ability to write engaging, concise, and platform-appropriate social media captions.
• Ability to adapt messaging and creative for different social platforms while maintaining a consistent brand voice.
• Experience creating and maintaining social media content calendars.
• Experience with Canva and basic graphic design capabilities preferred.
• Ability to analyze organic social media performance and prepare monthly reporting using relevant metrics and insights.
• Strong organizational skills with the ability to manage a high volume of content, creative assets, and deadlines.
• Experience managing digital asset libraries and maintaining organized file structures.
• Ability to work with Google and Meta advertising creative assets and understand basic digital advertising requirements.
• Experience managing UGC, content permissions, or creative approvals preferred.
• Strong attention to detail and ability to identify errors in copy, creative, links, formatting, and scheduling before content is published.
• Strong communication and collaboration skills, with the ability to work effectively with internal teams and creative partners.
• Ability to work independently, prioritize multiple tasks, and consistently meet deadlines.
• Comfortable learning and working within new digital marketing platforms and tools.

Preferring immediate joiners who are willing to work in the night shift and are ready to work 5 days from the office.