Digital Business Associate

Digitalnest; Hyderabad; On-site; INR 400,000 - 800,000; Full time

Job summary

Digitalnest is seeking a Digital Business Associate to drive digital growth and optimize online campaigns. You will execute multi-channel marketing, analyze performance, and collaborate with cross-functional teams to align strategies with business goals.

The role emphasizes data-driven decision making, content development, and ongoing optimization to increase brand visibility and lead generation. This position suits a proactive professional with a strong grasp of digital tools and customer

Qualifications

• Proficiency in digital marketing tools and platforms.
• Strong understanding of SEO, SEM, email marketing, and social ads.
• Excellent written and verbal communication with creative content skills.
• Ability to manage multiple projects under tight deadlines.
• Basic knowledge of design tools is a plus.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across social media, email, search engines, and other online channels.
• Monitor and analyze campaign performance using analytics tools to optimize results.
• Create engaging digital content tailored to target audiences and brand voice.
• Manage and grow the organization’s social media presence and engage with followers.
• Support SEO and SEM strategies to improve visibility and ROI.
• Collaborate with design and content teams to produce high-quality digital assets.
• Track KPIs and deliver regular reports on campaign effectiveness.

Skills

Digital marketing

SEO/SEM

Content development

Analytics mindset

Project management

Tools

Google Analytics

Meta Business Suite

Mailchimp

Hootsuite

Job description

• Country India

Job Description

Summary

The Digital Business Associate plays a pivotal role in driving digital growth and enhancing online presence for the organization within the dynamic marketing landscape. This position is responsible for executing and optimizing digital marketing campaigns across multiple platforms, analyzing performance metrics, and collaborating with cross-functional teams to align digital strategies with business objectives. The ideal candidate will be a proactive, data-driven professional with a strong grasp of digital tools, content creation, and customer engagement. This role is instrumental in increasing brand visibility, improving lead generation, and supporting revenue growth through innovative digital initiatives. As a key contributor to the marketing team, the Digital Business Associate ensures that digital efforts are scalable, measurable, and aligned with both current market trends and long-term business goals.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across social media, email, search engines, and other online channels.
  


• Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, Meta Ads Manager) to optimize results.
  


• Create and curate engaging digital content (text, visuals, videos) tailored to target audiences and brand voice.
  


• Manage and grow the organization’s social media presence by scheduling posts, engaging with followers, and responding to inquiries.
  


• Support SEO and SEM strategies to improve organic and paid search visibility.
  


• Collaborate with design and content teams to produce high-quality digital assets.
  


• Track key performance indicators (KPIs) and deliver regular reports on campaign effectiveness and ROI.
  


• Stay updated on emerging digital trends, tools, and platform updates to maintain competitive advantage.
  


• Assist in lead generation efforts through targeted digital outreach and conversion optimization.
  

Requirements

• Proficiency in digital marketing tools (e.g., Google Analytics, Meta Business Suite, Mailchimp, Hootsuite).
  


• Strong understanding of SEO, SEM, email marketing, and social media advertising.
  


• Excellent written and verbal communication skills with a creative flair for content development.
  


• Ability to manage multiple projects simultaneously under tight deadlines.
  


• Basic knowledge of graphic design tools (e.g., Canva, Adobe Express) is a plus.
  


• Analytical mindset with the ability to interpret data and make data-informed decisions.
  


• Willingness to learn and adapt to new technologies and evolving digital landscapes.