Digital Marketing & Content Analytics Specialist

Regul Solutions; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Regul Solutions is seeking a data-driven Digital Marketing & Analytics Specialist to analyze performance across website, SEO, paid social, and video channels. You will integrate data, attribute content impact, and provide insights to improve marketing and guide the content team’s strategy.

The role focuses on funnel analysis, conversion optimization, and bi-weekly/monthly actionable reports to support content decisions.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in content performance analytics and performance marketing measurement.
• Familiarity with UTM tracking, event tracking, and CRO basics.

Responsibilities

• Consolidate data from GA4, Meta Ads Manager, and YouTube Analytics into a unified dashboard.
• Analyze website, SEO, paid social campaigns, and video engagement metrics.
• Track content attribution paths and evaluate content contributions to conversions.
• Identify funnel drop-offs and optimize landing pages to improve conversion rate.
• Monitor keyword performance and audience behavior for content strategy alignment.
• Prepare bi-weekly and monthly performance reports with actionable recommendations.
• Develop data-backed briefs and strategic recommendations for the content team.
• Collaborate with marketing and content teams to align strategy with business goals.

Skills

GA4

Meta Ads Manager

YouTube Analytics

SEO metrics

Funnel analysis

Attribution modelling

Dashboards

Education

Bachelor's in Marketing

Tools

Looker Studio

Power BI

Job description

Department: Digital Marketing & Analytics

Role Type: Full-Time

Experience: 5 - 10 Years (Preferred)

Job Summary

We are looking for a data-driven Digital Marketing & Content Analytics Specialist to analyze performance across website, SEO, paid social media, and video channels. The role focuses on data integration, content attribution, conversion funnel analysis, and actionable insights to improve marketing performance and guide the content team s strategy.

Key Responsibilities

• Consolidate data from Google Analytics 4 (GA4), Meta Ads Manager, and YouTube Analytics into a unified performance dashboard.
• Analyze website traffic, SEO performance, paid social campaigns, and video engagement metrics.
• Track content attribution paths and evaluate how educational content contributes to marketing conversions.
• Identify conversion funnel drop-offs, landing page bottlenecks, and opportunities to improve conversion rates.
• Monitor creative fatigue, keyword performance trends, audience behavior, and content engagement.
• Prepare bi-weekly and monthly performance reports with actionable recommendations.
• Develop data-backed content briefs and strategic recommendations for the content creation team.
• Collaborate with marketing and content teams to align content strategy with business objectives.

Required Skills

• Hands-on experience with Google Analytics 4 (GA4).
• Knowledge of Meta Ads Manager and YouTube Analytics.
• Strong understanding of SEO metrics, keyword performance, and organic traffic analysis.
• Experience with conversion funnel analysis, attribution modelling, and customer journey tracking.
• Proficiency in dashboards and reporting tools such as Looker Studio, Power BI, or similar platforms.
• Strong analytical, problem-solving, and data interpretation skills.
• Ability to convert complex marketing data into clear, actionable insights.

Preferred Qualifications

• Bachelor s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.
• Experience in content performance analytics and performance marketing measurement.
• Familiarity with UTM tracking, event tracking, landing page analysis, and conversion rate optimization (CRO).

Key Performance Indicators (KPIs)

• Accuracy and consistency of cross-channel reporting.
• Quality and timeliness of actionable insight reports.
• Identification of content-driven conversion opportunities.
• Effectiveness of recommendations for improving funnel performance.
• Adoption of data-backed briefs by the content team.

This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.