Digital Marketing Analyst(Paid Media)

RevSoc Digital; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

RevSoc Digital in Hyderabad is seeking a Digital Marketing Analyst/Performance Marketing Executive who blends data and creativity to own end-to-end paid acquisition, drive quality traffic, maximize conversions, and scale campaigns with a strong focus on ROAS.

You will work with cross-functional teams to optimize CPA and ROAS benchmarks, build dashboards in GA4 and Looker Studio, and translate data into actionable insights that influence revenue growth.

Qualifications

• 3 years hands-on paid digital marketing experience.
• Proficient with GA4 and tag management.
• Strong data-to-insights ability and dashboards.
• Experience with ROAS, CAC and LTV metrics.

Responsibilities

• Plan, launch and manage full-funnel campaigns across Google Ads, Meta Ads and LinkedIn.
• Monitor campaigns daily; optimize bids, budgets, and targeting to hit CPA and ROAS targets.
• Build weekly/monthly dashboards using GA4 and Looker Studio; translate data into insights.
• Coordinate with design for performance-driven creatives and test variations.
• Manage monthly ad spend; ensure efficient allocation without overspending.

Skills

GA4

Google Ads

Meta Ads

LinkedIn Campaigns

Excel/Sheets

Tools

Looker Studio

GTM

Pixels

UTMs

Job description

We’re looking for a Digital Marketing Analyst/Performance Marketing Executive who thrives at the intersection of data and creativity. With 3 years of hands-on experience, you’ll own end-to-end paid acquisition—driving high-quality traffic, maximizing conversions, and scaling campaigns with a strong focus on ROAS.

This role demands someone who can double down on what works and cut what doesn’t—fast.

Key Responsibilities

• Plan, launch, and manage full-funnel campaigns across:
• Google Ads (Search, Shopping, Display, Performance Max)
• Meta Ads (Facebook & Instagram)
• LinkedIn Campaign Manager
• Monitor campaigns daily and optimize bids, budgets, and targeting
• Ensure campaigns consistently hit CPA and ROAS benchmarks
• Execute structured testing for:
• Ad creatives
• Copy variations
• Landing pages
• Improve CTR and Conversion Rates (CVR)

Data & Reporting

• Build weekly/monthly performance dashboards using GA4 and Looker Studio
• Translate data into actionable insights (not just reports)
• Ensure accurate tracking using UTMs, GTM, Pixels
• Identify and fix drop-offs across the user journey
• Work closely with the design team
• Guide creatives based on performance data (UGC, statics, motion creatives)
• Manage and pace monthly ad spends efficiently
• Ensure optimal allocation without overshooting budgets

Required Skills & Qualifications

• Strong hands-on experience with:
• Google Ads Manager
• Meta Business Suite
• LinkedIn Campaign Manager
• Mandatory: GA4 (Google Analytics)
• Advanced Excel/Google Sheets skills

Strategic Thinking

• Ability to go beyond vanity metrics
• Strong focus on CAC, LTV, and Revenue impact

Certifications (Good to Have)

• Google Ads Certification
• Comfortable in a fast-paced, test-and-learn environment

Key Performance Indicators (KPIs)

• ROAS / ROI: Consistently meet or exceed return targets
• CPA: Optimize acquisition costs while scaling volume
• LTV / Retention: Drive high-value, long-term users
• Work on high-impact campaigns with real budgets
• Freedom to experiment, test, and scale ideas
• Data-driven culture with a strong performance mindset
• Opportunity to directly influence revenue growth