Digital Marketing (Campaign Manager)

ThoughtWin - A CMMI Level 3 Company; Jaipur; On-site; INR 700,000 - 1,100,000; Full time

Job summary

ThoughtWin - A CMMI Level 3 Company in Jaipur is seeking an experienced PPC Specialist to develop, implement, and optimize campaigns across Google Ads, Bing Ads, and other platforms. You will conduct keyword research, analyze performance, and adjust strategies to maximize ROI.

The role requires 4 years of PPC experience, strong analytical skills, and excellent communication. You will collaborate with the marketing team to align PPC efforts with overall goals and prepare regular performance

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 4 years of experience in PPC advertising.
• Proficiency in Google Ads, Bing Ads, and analytics tools.
• Strong analytical skills and data interpretation.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects.

Responsibilities

• Develop, implement, and manage PPC campaigns across platforms.
• Conduct keyword research and optimize campaigns.
• Analyze performance and adjust strategies based on data.
• Monitor budgets and adjust bids to maximize ROI.
• Create ad copy and optimize landing pages for conversions.
• Stay updated on PPC trends and best practices.
• Collaborate with marketing to align PPC with goals.
• Prepare reports and provide actionable insights.

Skills

Analytical skills

Communication

Independent working

Campaign optimization

Education

Bachelor's degree in Marketing/Business/related

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Responsibilities

• Develop, implement, and manage PPC campaigns across various platforms (Google Ads, Bing Ads, etc.)
• Conduct keyword research and selection to optimize campaigns.
• Analyze campaign performance and adjust strategies based on data insights.
• Monitor budgets and adjust bids to maximize ROI.
• Create compelling ad copy and optimize landing pages for conversions.
• Stay updated on industry trends and best practices in PPC advertising.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals.
• Prepare regular reports on campaign performance and provide actionable insights.

Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• 4 years of experience in PPC advertising.
• Proficiency in Google Ads, Bing Ads, and analytics tools.
• Strong analytical skills and experience with data interpretation.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects.