Digital Marketing Associate

Best Course News; Pune District; On-site; INR 300,000 - 500,000; Full time

Job summary

A marketing firm based in Pune is looking for a Digital Marketing Associate to manage email marketing campaigns. You will create and optimize templates, analyze performance data, and maintain high engagement levels. Ideal candidates should have 1-2 years of experience with email marketing tools and strong analytical skills. This permanent position offers opportunities for growth in digital marketing.

Qualifications

• 1–2 years of experience in email marketing.
• Ability to develop email templates optimized for mobile.
• Experience in monitoring KPIs and enhancing campaign performance.

Responsibilities

• Manage end-to-end email marketing campaigns.
• Develop email templates based on campaign requirements.
• Monitor KPIs and take action to improve results.
• Prepare detailed performance reports for evaluation.

Skills

Email marketing tools (Benchmark, Mailchimp)

Advanced Excel (VLOOKUP)

Lead screening

List management

Database handling

Digital marketing concepts

Analytical mindset

Attention to detail

Education

Any Graduate

Any Postgraduate

Job description

#### Digital Marketing Associate##### Machbizz Marketers* Pune#### DescriptionJob Title: Digital Marketing Associate (Email Marketing)Location: PuneExperience: 1–2 YearsEmployment Type: Full-Time, PermanentIndustry: Advertising & MarketingDepartment: Marketing & CommunicationRole Category: Digital MarketingJob ResponsibilitiesManage end-to-end email marketing campaigns for multiple clients using tools such as Benchmark, Mailchimp, and similar ESPs.Develop email templates based on campaign requirements and ensure all templates are optimized for mobile responsiveness.Monitor key performance indicators (KPIs) including downloads, clicks, and open rates, and take appropriate actions to improve results.Work consistently to reduce unsubscribe rates while maximizing overall email productivity and engagement.Ensure each email campaign is executed in the correct format, structure, and template aligning with client expectations.Conduct list cleaning activities to enhance click-through rates and maintain strong ESP reputation.Prepare detailed performance reports for each email campaign to evaluate results, identify issues, and recommend improvements.Perform database analysis and maintain data accuracy for campaign execution.Screen and qualify leads based on client-defined criteria to ensure high-quality output.Map and organize leads in the required format for campaign and reporting needs.Key Skills RequiredStrong knowledge of email marketing tools (Benchmark, Mailchimp, etc.)Proficiency in Advanced Excel (including VLOOKUP) and MS OfficeExperience with lead screening, list management, and database handlingUnderstanding of digital marketing concepts and KPIsAnalytical mindset with the ability to interpret campaign dataAttention to detail and ability to maintain accuracyFamiliarity with tools such as Hoovers (preferred)EducationUG: Any GraduatePG: Any Postgraduate#### Role and Responsibilities* Manage end-to-end email marketing campaigns for multiple clients using tools such as Benchmark, Mailchimp, and similar ESPs. Develop email templates based on campaign requirements and ensure all templates are optimized for mobile responsiveness. Monitor key performance indicators (KPIs) including downloads, clicks, and open rates, and take appropriate actions to improve results. Work consistently to reduce unsubscribe rates while maximizing overall email productivity and engagement. Ensure each email campaign is executed in the correct format, structure, and template aligning with client expectations. Conduct list cleaning activities to enhance click-through rates and maintain strong ESP reputation. Prepare detailed performance reports for each email campaign to evaluate results, identify issues, and recommend improvements. Perform database analysis and maintain data accuracy for campaign execution. Screen and qualify leads based on client-defined criteria to ensure high-quality output. Map and organize leads in the required format for campaign and reporting needs.| Designation | : | Digital Marketing Associate || Work experience | : | 0 - 1 |### Skills: