Digital Marketing Analyst

Ipd Desk; Madurai District; Vor Ort; INR 350.000 - 550.000; Vollzeit

Zusammenfassung

IPD Desk is seeking a Digital Marketing Analyst to analyze marketing performance, identify growth opportunities, and support data-driven digital strategies. You will monitor campaigns, track KPIs, and collaborate with the marketing team to optimize efforts.

The ideal candidate has 1–3 years of experience, a Bachelor's degree in marketing or related field, and solid knowledge of GA4, SEO/SEM, Excel, and basic HTML/CSS.

Qualifikationen

• Proficient in Google Analytics/GA4 and Google Search Console.
• Understanding of SEO/SEM and analytics reporting.
• Excel proficiency and strong analytical skills.
• Basic HTML/CSS knowledge is a plus.

Aufgaben

• Analyze website and campaign performance; monitor SEO and SEM activities.
• Prepare weekly and monthly marketing reports.
• Track KPIs and conversion rates.
• Analyze customer and competitor data; support social media and email campaigns.
• Identify opportunities to improve website traffic and lead generation.
• Collaborate with marketing teams to optimize campaigns.

Kenntnisse

SEO concepts

SEM concepts

Excel/Google Sheets

Analytical thinking

Problem-solving

HTML/CSS basics

Ausbildung

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

Google Analytics/GA4

Google Search Console

Jobbeschreibung

We are looking for a Digital Marketing Analyst to analyze marketing performance, identify growth opportunities, and support data-driven digital marketing strategies.

Responsibilities

• Analyze website and campaign performance. Monitor SEO and SEM activities.
• Prepare weekly and monthly marketing reports.
• Track KPIs and conversion rates.
• Analyze customer and competitor data. Support social media and email marketing campaigns.
• Identify opportunities to improve website traffic and lead generation.
• Work with marketing teams to optimize campaigns.

Requirements

• Knowledge of Google Analytics/GA4 and Google Search Console.
• Understanding of SEO and SEM concepts. Experience with digital marketing analytics and reporting.
• Good knowledge of Excel/Google Sheets. Strong analytical and problem-solving skills.
• Basic knowledge of HTML/CSS is an advantage.

Job Information

Department Marketing

Employment Type Full-time

Experience 1-3 years

Qualification Bachelor's degree in Marketing, Business Administration, Communications, or a related field