Digital Marketing Analyst

Qualminds; Hyderabad; On-site; INR 350,000 - 520,000; Full time

Job summary

QualMinds, Hyderabad, is seeking a Digital Marketing Analyst (Fresher) to assist in planning, execution and optimization of client accounts, working closely with our Customer Success and Client Services Teams.

The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digital marketing, be tech-savvy and intuitive offering great ideas to reinforce our marketing campaigns.

Qualifications

• Graduation/Post Graduation degree in Marketing, Business, Communications, or a related field.
• Experience in digital marketing or the automotive vertical desired
• Minimum 1 year of experience with Google AdWords (AdWords) is a plus
• Proficiency in Microsoft Office is required
• Strong quantitative skills to analyze and optimize campaign performance
• Ability to work cross-functionally with client services teams to ensure coordinated messaging and maximized performance
• Must be results driven with attention to detail and be a team player
• Ability to think creatively and identify and resolve problems
• Attention to detail and the ability to multitask in a deadline-driven atmosphere
• Ability to clearly articulate successes and failures of digital campaigns to clients & account executives
• Excellent analytical and organizational skill sets
• Highly organized and detail oriented
• Adapt to learn new platforms as per client requirements is a plus.

Responsibilities

• Manage social media PPC campaigns
• Improve quality of SEM campaigns with reporting aligned to defined company objectives
• Monitor digital trends, emerging technologies, and risks
• Provide feedback and insights to support business objectives
• Develop web measurement strategies and reporting of key business metrics
• Monitor campaign and website performance via analytics tools and provide feedback to stakeholders
• Create and maintain metrics and reports on marketing campaigns
• Monitor campaign results, analyze key metrics and optimization results

Skills

Quantitative skills

Cross-functional collaboration

Creativity

Attention to detail

Communication skills

Digital marketing concepts

Education

Marketing/Business/Communications degree

Tools

Google Ads (AdWords)

Microsoft Office

Job description

We at QualMinds design & develop world-class digital products and custom software for Startups, Scale-ups & Enterprises with our world-class engineering team.

We assemble a great team of frontend, backend, full-stack, QA automation, UI/UX, DevOps, data science, machine learning, and agile experts to help our clients propel their pursuit of digital excellence.

Our engineering community at QualMinds is always passionate about building customer-centric software with the highest quality, performance, security, scalability, and lowest failure rates.

Role: Digital Marketing Analyst

Experience: Fresher

As a Digital Marketing Analyst, you will assist in the planning, execution and optimization of client accounts working closely with our Customer Success and Client Services Teams. The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digital marketing, be tech-savvy and intuitive offering great ideas to reinforce our marketing campaigns, and you understand how 'digital presence' can become a strong asset to securing growing revenue.

• Manage social media Pay-Per-Click (PPC) campaigns
• Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives
• Monitor digital trends, emerging technologies, and risks
• Regularly provide feedback and insights gained in support of business objectives
• Develop web measurement strategies and reporting of key business metrics
• Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders
• Create and maintain metrics and reports on marketing campaigns
• Monitor campaign results, analyze key metrics and optimization results

Skills & Qualifications

• Graduation/Post Graduation degree in Marketing, Business, Communications, or a related field.
• Experience in digital marketing or the automotive vertical desired
• Min 1 year of experience with Google AdWords, a plus
• Proficiency in Microsoft Office, required
• Strong quantitative skills required to analyze and optimize campaign performance
• Ability to work cross-functionally with client services teams to ensure coordinated messaging and maximized performance
• Must be results driven, have obsessive attention to detail and be a team player
• Ability to think creatively and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• Ability to clearly and effectively articulate successes and failures of digital campaigns to clients & account executives
• Excellent analytical and organizational skill sets
• Highly organized and detailed oriented
• Adapt to Learn new platforms as per client requirements is a plus.