Digital Marketing

Avirainsights; Pune District; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Avirainsights in Pune is seeking a Digital Marketing Manager to lead end-to-end paid media campaigns across Google Ads, social platforms, and display networks. The role requires strong communication and leadership to guide the team and manage client expectations.

You will develop strategies, optimize budgets, analyze performance data, and mentor colleagues to drive growth for client portfolios.

Qualifications

• Strong communication and leadership skills.
• Experience in end-to-end digital paid media strategy.
• Proficiency with Google Ads and Analytics.

Responsibilities

• Develop end-to-end paid media strategies across channels.
• Manage client campaigns, budgets, and performance reporting.
• Research pitches with the team and present proposals.
• Optimize SEM, social ads, and display campaigns.
• Analyze data in Excel and derive actionable insights.
• Mentor team members and drive revenue growth.

Skills

Good communication

Leadership

Digital marketing

Paid media

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Facebook/Meta Ads

Excel

Landing page optimization

Job description

Location:

Role Category:

Digital Marketing

Role:

Employment Type:

Permanent Job, Full Time

Must have good communication skills and leadership skill

Role and Responsibilities:

End to end digital paid media strategy creation

Managing leads and client servicing for existing digitalmedia clients. Research and creation of pitches along with the team

Google Adwords, Social Ads & Analytics Technical Expertise

Thorough understanding of SEM - Google Adwords, Social Ads,Google Analytics

Expert in managing paid search campaigns

Excellent control on the following tasks- Keyword Bidding, Adcopy writing, re-marketing, content ads, Match type strategies, Landing page testing, mostrecent Adwords features

Excellent understanding of Google Analytics and deriving toaction items from data points

Understanding client goals/objectives and their entiredigital marketing needs including Search Engine Marketing (SEM), Social Media, DisplayAdvertising Work jointly with internal team to drive campaign strategy & developmentIdentify growth opportunities from the client portfolio and drive revenue

Identifying the target audience for a particular mediacampaign and deciding how best to communicate to that audience

Monitoring buying strategies

Liaising and building relationships with clients and mediasales companies Optimise plans and budget according to the best media mix

Creating and executing paid media campaigns across ourchannels of records Analyzing, Recording and Troubleshooting performance data in excel

Making in-the-moment campaign management decisions withmassive budgets

Mentor and groom the team members

Focuses on increasing both site traffic and revenue forInforgrowth.com. Analyze performance through analytics tools

Develop and manage digital marketing strategy

Manage and maintain the organisation's website(s)

Write and optimise content for the website and socialnetworking accounts such as Facebook and Twitter

Track and analyse website traffic flow and provide regularinternal reports

Attain key performance indicators such as reducing thewebsite bounce rate, increasing dwell time or improving conversion

Fix any errors or bugs in online content

Create online banner adverts and oversee pay per click (PPC)ad management

Identify new trends in digital marketing, evaluate newtechnologies and ensure the brand is at the forefront