Digital Marketing

Orcapod Consulting Services; Hyderabad, Gurugram District; On-site; INR 400,000 - 640,000; Full time

Job summary

Orcapod Consulting Services seeks an experienced digital marketing specialist focused on PPC and Google Ads. The role involves resolving advertiser issues, optimizing campaigns, and leveraging Google Analytics for conversion tracking. Strong English communication and a willingness to work a 24/7 shift are essential.

You will engage with global clients, provide data-driven insights, and collaborate with cross-functional teams to improve campaign performance and customer satisfaction.

Qualifications

• 2+ years of hands-on digital marketing with PPC focus.
• Proven ability to resolve advertiser issues in Google Ads.
• Mandatory 24/7 rotational shift availability.
• English proficiency at B2 or higher; strong written/verbal communication.
• Analytical and consultative problem-solving abilities.
• Willingness to continuously learn platform skills and industry trends.

Responsibilities

• Provide end-to-end Google Ads support for international advertisers.
• Analyze performance data and implement optimization strategies.
• Communicate clearly with stakeholders across channels and teams.

Skills

PPC advertising

Google Ads troubleshooting

Google Analytics

Scripting / automation

English communication

24/7 shift readiness

Tools

Google Ads

Google Analytics

Job description

Domain Experience:

2+ years of hands-on experience in digital marketing with a strong specialization in Paid Search / Pay-Per-Click (PPC) advertising.

Proven track record in end-to-end resolution of advertiser issues within Google Ads.

Customer Support Background:

Mandatory phone/voice customer support experience within a fast-paced BPO / contact center environment.

Hands-on experience delivering international multi-channel support (Phone, Chat, and Email).

Technical Skills:

Strong proficiency with Google Analytics integration and conversion tracking.

Familiarity with scripting, automated rules, or automation tools for Google Ads is a strong plus.

Shift Flexibility:

Willingness and availability to work in a 24/7 rotational shift environment.

Language & Communication Requirements

• English Proficiency: Minimum B2 level (CEFR) or equivalent.
• Exceptional verbal and written communication skills with the ability to articulate thoughts logically, professionally, and empathetically.

Key Competencies & Soft Skills

• Customer-First Mindset: Unwavering commitment to client success and delivering best-in-class customer experiences.
• Analytical & Consultative Problem Solving: Ability to think on your feet, handle objections, and take a consultative approach to problem-solving.
• Results-Oriented & Accountable: High degree of personal ownership, ability to prioritize under tight deadlines, and drive timely outcomes.
• Stakeholder Management: Collaborative mindset with the ability to liaise seamlessly across cross-functional teams and internal stakeholders.
• Continuous Learning: Drive to continuously expand platform expertise, technical skills, and industry knowledge.