Digital Marketing

Sandesh; Ahmedabad District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Sandesh seeks a KRA Digital Ad Sales, Programmatic, Digital Strategy & Campaign Operations Manager in Gujarat to drive revenue through direct and programmatic sales, branded content, and multimedia solutions. You will lead client acquisition, develop data-driven media plans, and optimize campaigns for performance.

You will coordinate with ad-tech and operations teams, manage key accounts, and build dashboards to track KPIs, while ensuring timely delivery and reporting across platforms.

Responsibilities

• Drive digital ad revenue through direct, programmatic, branded content, and multimedia solutions.
• Develop new business with brands/agencies; upsell integrated digital marketing to existing clients.
• Meet monthly, quarterly, and annual revenue targets.
• Build relationships with agencies, media planners, and brand stakeholders.
• Conduct sales presentations and strategic discussions.
• Ensure high client satisfaction and retention.
• Manage key accounts and identify growth opportunities.
• Develop data-driven media strategies aligned with client objectives.
• Recommend targeting, audience segmentation, ad formats, and budget allocation.
• Prepare proposals, media plans, and campaign recommendations.
• Support pitch presentations and business development efforts.
• Manage programmatic revenue growth through agency and platform partnerships.
• Optimize inventory utilization and monetization.
• Coordinate with ad-tech and operations to improve yield; track programmatic market trends.
• Campaign setup, trafficking, QA, and launch across platforms.
• Ensure timely implementation of ad tags, pixels, creatives, and tracking.
• Monitor campaign pacing, delivery, and performance.
• Troubleshoot campaign issues and coordinate with technical teams.
• Maintain campaign documentation and reporting processes.
• Monitor campaign performance against KPIs.
• Identify optimization opportunities for better CTR and engagement.
• Deliver post-campaign analysis and actionable insights.
• Recommend improvements for future campaigns.
• Analyze website, app, audience, revenue, and campaign performance data.
• Build dashboards and actionable reports for management.
• Identify trends, audience behavior, and revenue opportunities.
• Use GA4, Ad Manager, Search Console, and programmatic dashboards to drive decisions.
• Collaborate with the Technology Team to improve website and app performance.
• Analyze user journeys and recommend UX/UI improvements.
• Monitor Core Web Vitals, page speed, SEO and ad viewability.
• Support analytics, tracking, ad-tech, and monetization enhancements.
• Drive initiatives to increase organic, direct, referral, and app traffic.

Job description

KRA Digital Ad Sales, Programmatic, Digital Strategy & Campaign Operations Manager

Revenue Generation & Sales Growth

Key Responsibilities

• Drive digital advertising revenue through direct sales, programmatic sales, branded content, web stories, video, display, and social media solutions.
• Develop new business opportunities with brands, agencies, and direct advertisers. Upsell integrated digital marketing solutions to existing clients.
• Meet monthly, quarterly, and annual revenue targets.

Client Acquisition & Relationship Management

Key Responsibilities

• Build strong relationships with agencies, media planners, and brand stakeholders.
• Conduct sales presentations and strategic discussions.
• Ensure high levels of client satisfaction and retention.
• Manage key accounts and identify growth opportunities.

Digital Strategy & Media Planning

Key Responsibilities

• Develop data-driven media strategies aligned with client objectives.
• Recommend targeting, audience segmentation, ad formats, and budget allocation.
• Prepare proposals, media plans, and campaign recommendations.
• Support pitch presentations and business development efforts.

Programmatic Business & Inventory Monetization

Key Responsibilities

• Manage programmatic revenue growth through agency and platform partnerships.
• Optimize inventory utilization and monetization.
• Coordinate with ad-tech and operations teams to improve yield. Track market trends in programmatic advertising.

Campaign Operations & Ad Operations Management

Key Responsibilities

• Campaign setup, trafficking, QA, and launch across platforms.
• Ensure timely implementation of ad tags, pixels, creatives, and tracking.
• Monitor campaign pacing, delivery, and performance.
• Troubleshoot campaign issues and coordinate with technical teams.
• Maintain campaign documentation and reporting processes.

Campaign Performance & Optimization

Key Responsibilities

• Monitor campaign performance against agreed KPIs.
• Identify optimization opportunities for better CTR and engagement.
• Deliver post-campaign analysis and actionable insights.
• Recommend improvements for future campaigns.

Data Analytics & Business Intelligence

Key Responsibilities

• Analyze website, app, audience, revenue, and campaign performance data.
• Build dashboards and actionable reports for management.
• Identify trends, audience behavior patterns, and revenue opportunities.
• Use analytics tools such as GA4, Ad Manager, Search Console, and programmatic dashboards to drive decision-making.

Product, Technology & Traffic Growth Optimization

Key Responsibilities

• Collaborate with the Technology Team to improve website and app performance.
• Analyze user journeys and recommend UX/UI improvements.
• Monitor Core Web Vitals, page speed, SEO performance, and ad viewability.
• Support implementation of analytics, tracking, ad-tech, and monetization enhancements.
• Drive initiatives to increase organic, direct, referral, and app traffic.