Client Servicing Director - Digital

Tenor; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Tenor in Mumbai seeks a seasoned Digital Marketing leader to drive integrated strategies across paid media, search, social, CRM and marketing automation. You will own end-to-end campaign planning and execution, aligning with client objectives and business outcomes.

Collaborate with cross-functional teams to implement cutting-edge ad-tech, analytics and automation tools, translating data into actionable insights that boost engagement, conversions and ROI.

Responsibilities

• Develop and execute integrated digital marketing strategies across paid media, search, social, programmatic, CRM and marketing automation platforms.
• Lead end-to-end planning, implementation and optimisation of digital campaigns, ensuring alignment with client objectives and business outcomes.
• Identify, implement and leverage ad-tech, mar-tech, CRM, analytics and automation tools to enhance campaign performance.
• Monitor campaign performance, analyse key metrics and translate data into actionable insights to improve engagement, conversions, ROI and overall marketing effectiveness.
• Collaborate with Client Servicing, Creative, Media, Technology and Data teams to deliver integrated solutions and ensure campaign delivery.
• Oversee campaign tracking, pixel and tag implementation, UTM structures, conversion tracking and analytics setup for accurate measurement.
• Partner with internal teams and clients to understand business challenges, present digital integration solutions, communicate performance insights and recommend improvements.
• Stay abreast of AI-led marketing, automation, personalisation, ad-tech and mar-tech to identify opportunities for innovation and differentiation.
• Establish standard operating procedures, quality checks and best practices to improve campaign execution, data accuracy, scalability and delivery efficiency.
• Guide and mentor team members, strengthen technical and analytical capabilities, and foster collaboration and continuous improvement.

Job description

Responsibilities

• Digital Strategy & Integration: Develop and execute integrated digital marketing strategies across paid media, search, social, programmatic, CRM and marketing automation platforms.
• Campaign Planning & Execution: Lead end-to-end planning, implementation and optimisation of digital campaigns, ensuring alignment with client objectives, target audiences and business outcomes.
• Marketing Technology & Platforms: Identify, implement and leverage relevant ad-tech, mar-tech, CRM, analytics and automation tools to enhance campaign performance and operational efficiency.
• Data, Analytics & Insights: Monitor campaign performance, analyse key metrics and translate data into actionable insights to improve engagement, conversions, ROI and overall marketing effectiveness.
• Cross-Functional Collaboration: Work closely with Client Servicing, Creative, Media, Technology and Data teams to develop integrated solutions and ensure seamless campaign delivery.
• Tracking & Measurement: Oversee campaign tracking, pixel and tag implementation, UTM structures, conversion tracking and analytics setup to ensure accurate measurement and reporting.
• Client & Stakeholder Management: Partner with internal teams and clients to understand business challenges, present digital integration solutions, communicate performance insights and recommend improvements.
• Innovation & Emerging Technologies: Stay abreast of developments in AI-led marketing, automation, personalisation, ad-tech and mar-tech to identify opportunities for innovation and competitive differentiation.
• Process & Performance Optimisation: Establish standard operating procedures, quality checks and best practices to improve campaign execution, data accuracy, scalability and delivery efficiency.
• Team Leadership & Capability Building: Guide and mentor team members, strengthen technical and analytical capabilities, and foster a culture of collaboration, experimentation and continuous improvement.