Hiring For Digital Marketing - SPE

Cognizant; Chennai; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Cognizant is seeking an experienced Digital Ad Operations & Campaign Manager to lead end-to-end digital advertising campaigns across Display, Video, VOD and CTV, bringing hands-on AdTech expertise and strong stakeholder collaboration.

You will trouble-shoot delivery issues, optimize campaigns, generate insightful reports, and work with global teams to ensure campaigns meet SLAs and quality standards. A detail-oriented approach and proactive mindset are essential to drive efficiency and accuracy.

Qualifications

• 1–3 years of experience in Digital Ad Operations or Campaign Management.
• Hands-on experience with GAM, DV360, CM360 or comparable ad-serving platforms.
• Strong understanding of ad serving, VAST/video workflows, pixels, tracking, targeting, frequency management and campaign troubleshooting.
• Strong analytical and problem-solving capabilities with the ability to investigate and resolve campaign delivery issues.
• Excellent communication and stakeholder-management skills.
• High attention to detail with the ability to manage multiple campaigns and priorities simultaneously.

Responsibilities

• Manage end-to-end digital advertising campaigns, from campaign setup and trafficking through monitoring, optimization, reporting and closure.
• Traffic and QA Display, Video, VOD and CTV creatives across ad-serving platforms.
• Manage campaign configuration including targeting, tracking, pacing, frequency, creative rotations and mid-campaign changes.
• Monitor campaign delivery and proactively troubleshoot under-delivery, tracking issues, discrepancies and creative-related issues.
• Ensure campaigns are delivered accurately and on time while meeting agreed SLAs and quality standards.
• Work hands-on with platforms such as Google Ad Manager (GAM), DV360, Campaign Manager 360 (CM360), Freewheel or similar AdTech platforms.
• Prepare campaign reports, analyse delivery and performance, and provide clear, actionable insights.
• Collaborate closely with Sales, Planning, Account Management, Yield, Technology teams and external partners to ensure smooth campaign execution.
• Identify opportunities for process improvement, automation, standardization and operational efficiency.

Skills

Campaign management

AdTech platforms

GAM (Google Ad Manager)

DV360

CM360

Ad serving & tracking

Analytics

Stakeholder management

Attention to detail

Tools

GAM

DV360

CM360

Freewheel

Job description

Role Overview

We are looking for an experienced Digital Ad Operations & Campaign Manager to manage end-to-end digital advertising campaigns across Display, Video, VOD and CTV. The role requires strong hands-on AdTech expertise, campaign troubleshooting skills, attention to detail, and the ability to work effectively with multiple stakeholders.

Key Responsibilities

• Manage end-to-end digital advertising campaigns, from campaign setup and trafficking through monitoring, optimization, reporting and closure.
• Traffic and QA Display, Video, VOD and CTV creatives across ad-serving platforms.
• Manage campaign configuration including targeting, tracking, pacing, frequency, creative rotations and mid-campaign changes.
• Monitor campaign delivery and proactively troubleshoot under-delivery, tracking issues, discrepancies and creative-related issues.
• Ensure campaigns are delivered accurately and on time while meeting agreed SLAs and quality standards.
• Work hands-on with platforms such as Google Ad Manager (GAM), DV360, Campaign Manager 360 (CM360), Freewheel or similar AdTech platforms.
• Prepare campaign reports, analyse delivery and performance, and provide clear, actionable insights.
• Collaborate closely with Sales, Planning, Account Management, Yield, Technology teams and external partners to ensure smooth campaign execution.
• Identify opportunities for process improvement, automation, standardization and operational efficiency.

Must-Have Skills

• 1-3 years of experience in Digital Ad Operations or Campaign Management.
• Hands-on experience with GAM, DV360, CM360 or comparable ad-serving platforms.
• Strong understanding of ad serving, VAST/video workflows, pixels, tracking, targeting, frequency management and campaign troubleshooting.
• Strong analytical and problem-solving capabilities with the ability to investigate and resolve campaign delivery issues.
• Excellent communication and stakeholder-management skills.
• High attention to detail with the ability to manage multiple campaigns and priorities simultaneously.

Good-to-Have Skills

• Experience managing Video, VOD and CTV advertising campaigns.
• Good understanding of the advertising ecosystem, including DSPs, ad servers and related technologies.
• Exposure to automation, operational reporting, dashboards and process-improvement initiatives.
• Experience working with cross-functional and geographically distributed teams