Digital Marketer(Paid Marketing)

Primis Digital LLP; Pune District; On-site; INR 500,000 - 900,000; Full time

Job summary

Primis Digital LLP in Pune is seeking an experienced Digital Marketer (Paid Marketing) to plan, execute, and optimize paid campaigns across Google Ads, LinkedIn, and Meta. The role focuses on lead generation and maximizing ROAS.

You will monitor budgets, conduct A/B tests, analyze GA4/GTMs data, and collaborate with design and content teams to improve campaign performance. Experience 2–5 years in performance marketing and a proven track record of generating qualified leads for IT services or

Qualifications

• Proven experience in managing paid advertising campaigns.
• Hands-on expertise in Google Ads and Meta Ads.
• Strong understanding of performance marketing, lead generation, and conversion optimization.
• Experience with campaign analytics, tracking, and reporting.
• Knowledge of audience segmentation, remarketing, and A/B testing.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple campaigns and advertising budgets independently.

Responsibilities

• Plan, launch, and manage paid advertising campaigns on Google, LinkedIn, and Meta Ads (Facebook and Instagram).
• Develop and execute performance marketing strategies to generate quality leads and business inquiries.
• Monitor campaign performance, budgets, conversions, CPC, CPL, CPA, and ROAS.
• Optimize campaigns through audience targeting, keyword research, ad creatives, and A/B testing.
• Create and coordinate ad copy and creative requirements with the design and content teams.
• Track campaign performance using GA4, GTM, and conversion tracking tools.
• Prepare regular campaign performance reports and recommend improvements.
• Manage advertising budgets effectively to achieve business goals.
• Stay updated with the latest paid advertising trends, tools, and platform updates.

Skills

Paid advertising

Google Ads

Meta Ads

Lead generation

Conversion optimization

Campaign analytics

A/B testing

Budget management

Audience segmentation

Communication skills

Tools

GA4

GTM

Job description

Experience: 2 To 5 Yrs

Location: Pune – Work From Office

Employment Type: Full-Time

Job Summary

We are looking for an experienced Digital Marketer(Paid Marketing) with strong expertise in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should have hands‑on experience managing paid ads, generating quality leads, optimizing campaign performance, and maximizing return on ad spend (ROAS).

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads (Facebook and Instagram).
• Develop and execute performance marketing strategies to generate quality leads and business inquiries.
• Monitor campaign performance, budgets, conversions, CPC, CPL, CPA, and ROAS.
• Optimize campaigns through audience targeting, keyword research, ad creatives, and A/B testing.
• Create and coordinate ad copy and creative requirements with the design and content teams.
• Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking tools.
• Prepare regular campaign performance reports and recommend improvements.
• Manage advertising budgets effectively to achieve business goals.
• Stay updated with the latest paid advertising trends, tools, and platform updates.

Required Skills & Qualifications

• Proven experience in managing paid advertising campaigns.
• Hands‑on expertise in Google Ads and Meta Ads.
• Strong understanding of performance marketing, lead generation, and conversion optimization.
• Experience with campaign analytics, tracking, and reporting.
• Knowledge of audience segmentation, remarketing, and A/B testing.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple campaigns and advertising budgets independently.

Experience

• 2–5 years of relevant experience in Digital Marketing / Performance Marketing, with a strong focus on paid advertising.

Preferred Qualifications

• Experience running paid campaigns for B2B, IT services, or software companies.
• Proven track record of generating qualified leads and improving campaign ROI.
• Knowledge of LinkedIn Ads is an added advantage