Digital Marketer

Milestone Career Planner; Thiruvananthapuram; Presencial; INR 400.000 - 900.000; Jornada completa

Descripción de la vacante

Milestone Career Planner in Kerala, India seeks a hands-on Digital Marketing Specialist with 2–4 years of experience. You will plan and optimize paid campaigns across Meta, Google, and YouTube, drive lead generation, and reduce costs.

You will test creatives, copy, and landing pages, while tracking conversions with GA4/Tag Manager/Pixel. You will collaborate with admissions, design, and content teams to improve enquiry-to-admission conversions, monitor budgets, and sharpen SEO and organic

Formación

• 2–4 years of hands-on digital marketing, particularly in lead generation.
• Proven managing Meta Ads and Google Ads campaigns.
• Working knowledge of GA4, Google Tag Manager, pixels, and conversion tracking.
• Understanding of SEO, landing page optimisation, and marketing funnels.
• Strong analytical skills and proficiency in working with spreadsheets.
• Good written communication skills in English; Malayalam proficiency is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Responsabilidades

• Plan and manage paid campaigns on Meta Ads (Facebook & Instagram), Google Ads, and YouTube.
• Develop and optimise lead-generation campaigns to improve lead quality and reduce acquisition costs.
• Conduct A/B testing of ad creatives, audiences, copy, and landing pages.
• Manage advertising budgets and monitor campaign performance.
• Optimise landing pages, lead forms, and WhatsApp-based enquiry flows.
• Improve website SEO, Google Business Profile visibility, and organic social media engagement.
• Set up and monitor Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Analyse campaign data and prepare weekly and monthly performance reports.
• Coordinate with the admissions, design, and content teams to improve enquiry-to-admission conversions.
• Monitor competitor activities and identify new digital marketing opportunities.

Conocimientos

Lead generation

Digital marketing

A/B testing

Analytics

Budget management

SEO

Educación

Bachelor's degree in Marketing

Herramientas

GA4

Google Tag Manager

Meta Pixel

Google Ads

SEO tools

Descripción del empleo

Key Responsibilities

• Plan and manage paid campaigns on Meta Ads (Facebook & Instagram), Google Ads, and YouTube.
• Develop and optimise lead-generation campaigns to improve lead quality and reduce acquisition costs.
• Conduct A/B testing of ad creatives, audiences, copy, and landing pages.
• Manage advertising budgets and monitor campaign performance.
• Optimise landing pages, lead forms, and WhatsApp-based enquiry flows.
• Improve website SEO, Google Business Profile visibility, and organic social media engagement.
• Set up and monitor Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Analyse campaign data and prepare weekly and monthly performance reports.
• Coordinate with the admissions, design, and content teams to improve enquiry-to-admission conversions.
• Monitor competitor activities and identify new digital marketing opportunities.

Requirements

• 2–4 years of hands‑on digital marketing, particularly in lead generation.
• Proven managing Meta Ads and Google Ads campaigns.
• Working knowledge of GA4, Google Tag Manager, pixels, and conversion tracking.
• Understanding of SEO, landing page optimisation, and marketing funnels.
• Strong analytical skills and proficiency in working with spreadsheets.
• Good written communication skills in English; Malayalam proficiency is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field.