Digital Marketing Executive

Catalyst Content Marketing; Ernakulam; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Catalyst Content Marketing in Kochi, Kerala is seeking a hands-on performance marketer to own online campaigns and drive growth for client brands.

You will plan and run campaigns in Meta Ads Manager and Google Ads, optimize spend, run tests, and report on CPL, CPA, conversion rate, and ROAS. Collaborate with design and sales to align landing pages and messaging with business goals.

Qualifications

• Hands-on performance marketing experience in Meta Ads Manager and Google Ads.
• Ability to set up campaigns, target audiences, manage budgets and report performance.
• Proficient with campaign data, CPL, CPA, ROAS.
• Experience with GA4, GTM, Looker Studio, or CRM systems is an advantage.
• Bachelor's degree preferred; equivalent practical experience considered.

Responsibilities

• Plan and run campaigns in Meta Ads Manager and Google Ads.
• Improve performance by optimising audiences, keywords, placements, bids, copy and creative.
• Test and learn with hypotheses across creative, messaging, audiences, offers, and landing pages.
• Measure metrics like qualified leads, CPL, CPA, conversion rate, and ROAS.
• Connect campaigns to outcomes with CRM feedback; recommend business-impact changes.
• Coordinate delivery with designers, writers, and video editors; align ads with landing pages; support social content planning.
• Report clearly with timely insights, risks, and next actions; manage budgets and platform policies.

Skills

Campaign management

Audience targeting

Budget management

Performance reporting

Analytical thinking

Communication

Education

Bachelor's degree (preferred)

Tools

GA4

Google Tag Manager

Looker Studio

CRM systems

Landing-page testing

Job description

Role details

Kochi, Kerala | Full-time, office-based initially | Reports to Marketing / Business Head | 2+ years experience

• Plan and run campaigns - Translate business goals into campaign structure, audience, channel, budget, bidding, and measurement plans. Build, launch, and manage campaigns in Meta Ads Manager and Google Ads.


• Improve performance - Monitor spend and results, diagnose changes, and optimise audiences, keywords, placements, bids, copy, and creative. Scale campaigns when results are consistent and within agreed targets.


• Test and learn - Set clear hypotheses and run practical tests across creative, messaging, audiences, offers, and landing pages. Record outcomes and apply useful learnings.


• Measure what matters - Track agreed metrics such as qualified leads, CPL, CPA, conversion rate, and ROAS where applicable. Check tracking and lead data, flag discrepancies, and interpret platform reporting with attribution limits in mind.


• Connect campaigns to outcomes - Use sales or CRM feedback to understand lead quality and downstream results. Recommend changes based on business impact, not media metrics alone.


• Coordinate delivery - Brief designers, writers, and video editors; align ads with landing pages; and work with sales and technical teams to resolve campaign needs. Support social content planning when it contributes to campaign goals.


• Report clearly and responsibly - Provide timely reports that explain results, key changes, risks, and next actions. Keep campaign structures organised, control approved budgets, and follow platform policies and account procedures.

What you bring

• At least 2 years of hands-on performance marketing or paid advertising experience, including direct campaign management in Meta Ads Manager and Google Ads.


• Practical understanding of campaign setup, audience and keyword targeting, budget management, optimisation, and performance reporting.


• Comfort working with campaign data and spreadsheets; clear understanding of CPL, CPA, conversion rate, and ROAS where relevant.


• Working knowledge of conversion tracking and analytics. Experience with GA4, Google Tag Manager, Looker Studio, CRM systems, or landing-page testing is an advantage.


• Strong analytical judgement, attention to detail, ownership, communication, and ability to manage multiple priorities. A relevant bachelors degree is preferred; equivalent practical experience is valued.