Senior Digital Marketing Executive

Ipcsglobal Solutions; Thiruvananthapuram; On-site; INR 600,000 - 900,000; Full time

Job summary

Ipcsglobal Solutions is seeking a Senior Digital Marketing Executive in Trivandrum, Kerala. The role requires 3+ years of hands-on experience with Google Ads, Meta Ads, social media management, content creation, and content writing.

You will plan and execute campaigns to boost brand visibility, generate quality leads, and optimize performance. The ideal candidate will craft engaging content, conduct keyword research, and monitor KPIs to improve CPL, CTR, and ROI, while collaborating with design

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 3 years of relevant experience in digital marketing.
• Proven experience managing paid advertising campaigns and social media platforms.
• A portfolio or examples of campaigns, content, and performance results will be an advantage.

Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns to generate leads and achieve targets.
• Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Develop engaging content for social posts, reels, videos, ads, and campaigns.
• Write compelling captions, ad copies, blogs, website content, and promotional content.
• Create and implement digital marketing strategies to improve brand awareness, engagement, and lead gen.
• Monitor campaign performance, analyze KPIs, and prepare regular reports.
• Optimize campaigns based on CPL, CTR, conversions, and ROI.
• Coordinate with designers and editors to develop marketing materials.
• Conduct audience research, competitor analysis, and keyword research.
• Stay updated with latest digital marketing trends and platform updates.

Skills

Google Ads

Meta Ads Manager

Social media management

Content planning

Content writing

SEO

Keyword research

Conversion optimization

Campaign data analysis

Google Analytics 4

Google Tag Manager

Reporting tools

Communication

Time management

Creative thinking

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Analytics 4

Google Tag Manager

Job description

Job Title: Senior Digital Marketing Executive

Department: Digital Marketing

Experience: 3+ Years

Employment Type: Full-Time

Location: Trivandrum, Kerala

Job Summary

We are looking for a creative and performance-driven Senior Digital Marketing Executive with strong expertise in Google Ads, Meta Ads, social media management, content creation, and content writing. The candidate will be responsible for planning and executing digital marketing campaigns, improving brand visibility, generating quality leads, and optimizing campaign performance.

Key Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns to generate leads and achieve business targets.
• Manage social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Develop engaging content for social media posts, reels, videos, advertisements, and marketing campaigns.
• Write compelling captions, ad copies, blogs, website content, and promotional content.
• Create and implement digital marketing strategies to improve brand awareness, engagement, and lead generation.
• Monitor campaign performance, analyze KPIs, and prepare regular performance reports.
• Optimize campaigns based on CPL, CTR, conversions, and overall ROI.
• Coordinate with graphic designers, video editors, and other teams to develop creative marketing materials.
• Conduct audience research, competitor analysis, and keyword research.
• Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills

• Hands-on experience in Google Ads and Meta Ads Manager.
• Strong knowledge of social media management and content planning.
• Excellent content writing, copywriting, and creative communication skills.
• Understanding of SEO, keyword research, audience targeting, and conversion optimization.
• Ability to analyze campaign data and make performance-driven decisions.
• Familiarity with Google Analytics 4, Google Tag Manager, and reporting tools is an advantage.
• Strong communication, creativity, and time-management skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Minimum 3 years of relevant experience in digital marketing.
• Proven experience managing paid advertising campaigns and social media platforms.
• A portfolio or examples of previous campaigns, content, and performance results will be an advantage.