Digital Marketing Executive

One Point Six Technologies Pvt Ltd; Mumbai; On-site; INR 500,000 - 750,000; Full time

Job summary

One Point Six Technologies Pvt Ltd in Mumbai is seeking a digital marketing professional to drive the company’s online growth across SEO/SEM, content marketing and performance channels.

You will shape link building, content strategies and social media presence, implement campaigns based on KPIs, and optimise ROI with analytics-driven insights. Experience with Google Analytics and CRM tools is beneficial.

Responsibilities

• Drive the company's digital marketing strategy including SEO/SEM and Performance marketing
• Create and implement link building strategies, content marketing strategies and social media presence
• Implement and evaluate all digital campaigns based on relevant KPIs
• Identify trends and insights to optimise ROI across all digital channels
• Develop and implement a strong analytics strategy across all digital marketing campaigns
• Manage email marketing and drip campaigns
• In-depth understanding of Analytics and CRM tools such as Google Analytics, Mixpanel, Freshworks, Zapier, etc.
• Develop and implement content syndication strategies
• Optimize user experience on the platform (App and Website)

Job description

Drive the company's digital marketing strategy including SEO/SEM and Performance marketing

• Create and implement link building strategies, content marketing strategies and social media presence
• Implement and evaluate all digital campaigns based on relevant KPIs
• Identify trends and insights to optimise ROI across all digital channels
• Develop and implement a strong analytics strategy across all digital marketing campaigns
• Manage email marketing and drip campaigns
• In-depth understanding of Analytics and CRM tools such as Google Analytics, Mixpanel, Freshworks, Zapier, etc.
• Develop and implement content syndication strategies
• Optimize user experience on the platform (App and Website)